Track mailing history and response data by group

  • 12
  • Idea
  • Updated 2 years ago
  • Not Planned
  • (Edited)
Does anyone know of a program that will allow us to track the history of our mailings to companies? We spoke at length with Emma and they don't offer such a thing, and we are small and don't need a full-fledged CRM...
Photo of Tracy Moon

Tracy Moon

  • 1 Post
  • 0 Reply Likes

Posted 5 years ago

  • 12
Photo of Cody De Vos

Cody De Vos, Official Rep

  • 106 Posts
  • 39 Reply Likes
Official Response
Hey Tracy! I'm Emma's Integrations Manager and wanted to give you a bit of feedback. It sounds like you're looking to do some smart response tracking to learn more about how members of different companies are responding to your mailings. This is the kind of advanced reporting that we'd love to make possible in your account and in integrations with other services. Unfortunately, we don't yet have an API call to get individual member response history. If we did, you could sort and analyze member response activity in all sorts of different places and ways.

What I'd suggest for now is creating separate audience groups for your separate companies, sending those groups separate mailings and analyzing the campaigns side by side. I'm interested to hear what routes other members of the Community have taken, and that API call will stay on our radar.
Photo of Cody De Vos

Cody De Vos, Official Rep

  • 106 Posts
  • 39 Reply Likes
Official Response
Tracking your mailing's response by individual audience group is a great idea, and something that we've discussed incorporating into a future version of response analytics. For the time being, though, I'm afraid this data isn't sortable by audience group. If you want to get a clear picture of how different audience groups are responding to your mailings, you'll want to send your mailing to each group individually in order to keep each group's response data segmented.