New enterprise account and setting up a sub account. Our company doesn't currently have a sender email. What is required in the sub account / Sender Email so that I can complete this? The name of the sub account is MetroDental-Care. What would the sender email be from Emma?
The Sender Email is the default email address that the emails being sent from the sub-account will come from.
This can be an individual's email address (for example, it might be the business owner or the marketing head or, in this case, a certain dentist or doctor).
This could also be a more general email address used by the business (for example, an email address for the marketing or sales team).
You'll want to make sure it is a valid email address (so folks can reply back if they wish). You'll also want to make sure it is an email address that recipients would expect to receive emails from (to avoid folks not recognizing who the email is from and deciding to opt out).