New opt-in for exisiting contacts

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Can I use an existing group to send a new opt-in request to have the members of the group also join a new group? I.e. I have a monthly mailing list, and I want to get people to agree to also accept a weekly mailing. So agreeable people would be participating in two different groups.
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Batavia Park District

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Posted 8 months ago

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Grey Stepp, Support Team Manager

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Hi there!   That's a great question! 

There are a number of ways you could do this.  Here are a couple of options for you:

1. You can include a link to a classic form in your mailing either under a button or an image and have that signup form add them to the group for your weekly mailing.   If you open a classic signup form, click the PUBLISH button and grab the link URL for the form, you can use that as a link just like any other link that you might use.  

Here is some information on editing / using your classic forms:  https://support.e2ma.net/Resource_Center/Account_how-to/customizing-your-signup-form

2. Another option is that you could have an image or a button in your mailing that says "Click here to be added to the weekly email list".  That button or image could link out to your website or to a thank you page, anything at all really.  

Then you could use Emma's link tracking to track who clicked on the button.  You can create a segment of those contacts via the "clicks" tab in Response, and then copy those contacts from the segment into the Weekly Email group.  That way is a bit more manual for you, but is less work for your contacts, so you might have better response that way.  

If you need any help with that, let us know and we'll be glad to give you a hand!  

- Grey
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Batavia Park District

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Thanks for your response, Grey!  I am at the most basic level of knowledge about myemma, so I could use more help, please.

It sounds like both of your suggestions are about adding a link to our mailing.  I like option 2 which makes things easier on the audience.  This will allow me to add the email addresses to a new group?

Since I am only getting about 40% open rate on my emails, any suggestion for reaching the balance of people in the audience who are not opening the original email?

Thanks much!    
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Noah Shunfenthal

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Yeah, so a 40% open rate is insanely good! Congrats - we're all super jealous!

You can indeed make a segment from clicks. Then you can export them into a Group if you want.



Definitely keep testing subject lines and send date/times/cadences to try to better optimize your open rates.
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Batavia Park District

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Thanks so much, Noah!
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Noah Shunfenthal

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2. Another option is that you could have an image or a button in your mailing that says "Click here to be added to the weekly email list".  That button or image could link out to your website or to a thank you page, anything at all really.
Then you could use Emma's link tracking to track who clicked on the button.  You can create a segment of those contacts via the "clicks" tab in Response, and then copy those contacts from the segment into the Weekly Email group.  That way is a bit more manual for you, but is less work for your contacts, so you might have better response that way.
Hey Grey,

Is that the method you'd recommend for doing a re-engagement campaign? As in, sending a one-off email to a segment of inactive/dormant contacts with a single button to "Opt-in" to continue receiving emails?

I see that there is a way to also do an opt-in button via the "Opt-In Confirmation URL" but that doesn't seem as straight-forward to me.

https://community.myemma.com/emma/topics/how_do_i_create_an_opt_in_confirmation_mailing

Thanks!
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Grey Stepp, Support Team Manager

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Either way works!   The only thing that changes there is where you're tracking that information.  

With the Opt-In Confirmation tag, that will add a timestamp to your contact records that you can use to segment, while the more generic button is just tracked as a link click.  

The same general concept, just depends on how you'd like to make that work.  

If you have any questions on how I'm working either of those, let me know!  

- G