Click tracking on personalized URLs?

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  • Updated 11 months ago
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We are creating links in our emails by creating a contact field that holds a URL, then using personalization to pull that link into our emails. (This is necessary as our recipient list is made up of several groups who need to be directed to different pages, but we want to send out one email for all of them.)

The emails are functioning just fine, but we're finding that we have no clicks reported. We know people have clicked through because we have activity from our emails on the pages we're linking to. Can you tell me why links created with personalization are not tracking, and if there's anything we can do to correct this?
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Katie Damico

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Posted 3 years ago

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Grey Stepp, Support Team Manager

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Official Response
Hey there folks!  I wanted to check back in on here with some exciting news!

We can now create trackable PURLs in Emma!  

To create a trackable PURL in the editor, you'll need to use a different method of bringing in the personalization.  You'll want to use [[field_name]]  (or, the "double-bracket" tag) instead of using the [% member:field_name %] (or, "bracket-percent").  

Using the double-bracket tag will create a redirect link that will reach out to Emma to grab the information, thus creating a single, trackable link.  There are a few important things to note about using this tag:

1.  If using the “double bracket” method for an entire URL AND you're using the Drag and Drop Editor, the
link in your member field CANNOT have “HTTP://”, as Emma will add that
automatically if there's not one immediately present and it will break the link. 

2. The information that is used to create the link
is pulled in AT THE TIME OF CLICK, NOT THE TIME OF SEND.  Because of this, if the information in the member record changes, the link will change along with it, since it's not printing the information into the email, but rather linking back to Emma to get the information at the time of CLICK.  

3.  The good news here is that the links will track in Emma and show on the heat map, just like your normal links.  

That's it!  Let me know if you have any questions!  

- Grey
(Edited)