Now LIVE FOR ALL ACCOUNTS: Exclude a segment from receiving your mailing

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  • Announcement
  • Updated 2 years ago
  • (Edited)
UPDATE: Segment exclusion is available in all Emma accounts as of April 13th, 2016.


We’re excited to announce a new update to the Emma application that we’re inviting select users to try out. If you’ve ever wanted to send a mailing to some folks in your audience, but wanted to make absolutely sure that other folks didn’t receive it, then this might be for you! Read on to see how you can get involved.

What we’re introducing:

Starting today, beta testers will be able to exclude a specific segment of their audience from receiving a mailing, right from the Review & Send page. So if you’ve ever wanted to...


  • re-send a mailing to your audience, but exclude readers who have already opened it

  • send a mailing only to folks in your audience who had not already heard from you within the last day or two

  • send a mailing to contacts in groups A and B, but exclude contacts in groups C or D

  • send a mailing to all contacts in a given industry, but exclude contacts with a certain job title

...Then we hope this will be a huge help for you - especially since we’ve also upgraded our Segment Builder to support segmentation based on response to specific mailings, as well as segmentation based on relative timeframes (i.e. “has opened a mailing in the last 7 days”). 

How it works:


If this feature is active in your account, you’ll see a new option to "Exclude an audience segment" on your Review & Send page, right below the “Choose recipients” field:




If you check this box, you’ll be able to select a segment of your audience who should be excluded from this mailing. 




The contacts within the segment that you select will not receive this mailing, even if they’re also part of the groups or segments you’ve entered in the “Choose recipients” field. You’ll see your excluded segment on the Response entry for this mailing, right alongside the groups, segments and contacts who received it.

 
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Cody De Vos, Official Rep

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Posted 2 years ago

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Photo of Ted Hogan

Ted Hogan, Champion

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Excellent. I'd like to try this in my account, please and thank you.
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Cody De Vos, Official Rep

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Hi Ted, 

You should be all set!
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Ted Hogan, Champion

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I just sent out my first mailing using the exclude feature. Seems to be working well so far. I've been wanting this for so long. Kudos to the Emma team for hitting a home run with this one.
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Cody De Vos, Official Rep

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I'm so glad to hear it's working well for you, Ted! Thanks for sharing your experience!
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Spindrift Cellars

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Please yes add to the spindriftcellars account.
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Cody De Vos, Official Rep

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We've activated it in your account! Please let us know if you have any questions!
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Brandon Waltz

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Just what we are looking for; please add this to our account. Muchas thanks.
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Cody De Vos, Official Rep

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Hi Brandon, 

It looks like you've got an agency account with us. Do you want us to activate it for all of your subaccounts, or just a few select subaccounts?
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Brandon Waltz

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All subaccounts please.
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Cody De Vos, Official Rep

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Okay, you should be all set! Please let us know if you have any questions!
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Chefs Jobs UK

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Hi, this is amazing & will work really well for us. Please can you activate all sub-accounts?

Thank you
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Cody De Vos, Official Rep

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Okay, we've activated it for all of your subaccounts! Let us know what you think!
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Meaghan, Champion

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Hi Cody, this feature sounds really useful! We'd like to give it a try! Can you turn it on for these subaccounts: Mandate Media, Cellar 503 and Beyond Differences? Thanks!
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Cody De Vos, Official Rep

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Hi Meaghan, 

You're all set! You'll also notice an upgraded Segment Builder experience in these accounts - we wanted to make sure you also got the benefit of our new segmenting capabilities (like segmenting by response to specific mailings and by relative timeframes). Let us know what you think!
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Passco Companies, LLC

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Hi Cody, could we get this feature activated on our account to try? I think it could be really useful for our company. Thanks!
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Cody De Vos, Official Rep

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Okay, we've activated our upgraded segment builder and our new "exclude a segment" functionality for you!
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World BPO/ITO Forum

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I would like to get this added to my account. 
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Cody De Vos, Official Rep

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Hi BPO, we've got you all set!
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Passco Companies, LLC

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Hi Cody! I went to go use this feature today and realized I don't have the "exclude a segment" option on the review & send page.
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Cody De Vos, Official Rep

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I'm sorry, Passco! We must have missed something because we'd originally only upgraded your segment builder. You should see the "exclude a segment" option now.
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Cody De Vos, Official Rep

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Just a quick update here - we've updated this feature so that you can now exclude a segment from receiving a split test mailing. If you've had an opportunity to use the new segment exclusion capabilities for any mailing, we'd love to hear how it went for you!
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Ashley

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Please sign us up! B2 Interactive; we only want to send to specifically 100 people for a test run, with A/B split testing.
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Cody De Vos, Official Rep

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Hi Ashley! Would you like us to activate it for all of your subaccounts, or just a few?
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Ashley

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Hi Cody, please add to B2 and Storage only. Thank you!
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Cody De Vos, Official Rep

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Hi Ashley, you're all set with upgraded segments and the new "exclude a segment" option!
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Brian Berger Public Relations

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Can we have this feature activated on all accounts under Brian Berger PR? This is exactly what I need for an announcement today! 
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Cody De Vos, Official Rep

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Okay, we've got all your accounts set up! You'll see our improved Segment Builder in these accounts, along with the new "exclude a segment" capabilities.
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Housecall Providers

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Awesome! We've been eagerly anticipating this feature. Could you please activate this on the Housecall Providers account?
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Cody De Vos, Official Rep

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You're all set with the upgraded Segment Builder and the new "exclude a segment" functionality!
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Kristina Dolan

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Can you please activate this on SnapShot's account?
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Cody De Vos, Official Rep

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Hi Kristina! It looks like you have a few subaccounts. Would you like us to activate this for all of them, or just the SnapShot one?
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Kristina Dolan

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Both of them would be great!
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Cody De Vos, Official Rep

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Okay, you're all set! We've activated our upgraded segment builder for these accounts as well. Let us know what you think!
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Kristina Dolan

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Thank you!
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Girls Leadership Institute

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Hi Cody, Please activate this feature for Girls Leadership. Excited to give it a try!
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Cody De Vos, Official Rep

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You're all set! We've upgraded the Segment Builder in your account as well. Let us know what you think!
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YMCA of Greater Seattle

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Hi Cody, please add YMCA of Greater Seattle, too! Thanks.
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Cody De Vos, Official Rep

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Happy to! It looks like you have multiple subaccounts. Would you like us to activate it for all of them, or just a select few?
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YMCA of Greater Seattle

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Just the AO Marketing Operations one. Thanks!
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Cody De Vos, Official Rep

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Okay, you're all set!
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Nicole Casey

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Hi Cody, please activate this feature for Fay School in Southborough, MA. It would be extremely helpful to have, and we would love to try it out.

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Cody De Vos, Official Rep

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Hi Nicole, you're all set!
Hi Cody!  Will you activate University Housing at the University of Tennessee, please? Thank you!
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Cody De Vos, Official Rep

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Okay, you're all set!
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Miracles of Mitch Foundation

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Can you please add this feature to our account? Thank you!
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Cody De Vos, Official Rep

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Hey! We've added the "exclude a segment" feature to your account and upgraded your segment builder. Let us know what you think!
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PGC Basketball

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Would like this feature added to our account ASAP!! Thank you.
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Cody De Vos, Official Rep

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Hi there - you're all set!
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Campfire Columbia

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We would love this at Camp Fire Columbia!
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Cody De Vos, Official Rep

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You're all set! Let us know what you think!
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Kentwool

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Hi Cody - We would love to try this at Kentwool!
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Cody De Vos, Official Rep

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You're all set! Let us know what you think!
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Wingspan Arts

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Hi Cody! Please add Wingspan Arts to the beta test! I can never get the segments to work the way I want and suppression lists will make my life so much easier and get our emails out faster.
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Cody De Vos, Official Rep

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Hey there, you're all set! I hope this helps. If you have a moment, I'd love to learn more about your troubles with segments, and how segment exclusion and other product improvements could help. We appreciate any feedback you're willing to share!
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Wingspan Arts

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Thanks for adding us! I already used it to send an email today, and it worked like a dream.

This might just be me, but I find the logic used in building segments totally confusing. It never works the way I think it should. I can never remember if it should be "Any" or "All". The segments never come out right. It's so much more intuitive for me to say email people in this list but exclude people in this one.

We may also be using Emma slightly differently than other folks. We're a nonprofit, so we have different needs. Maybe we're using segments "wrong". The only times I've had to make a segment are when I want to exclude people from a mailing, so having a straight up exclusion function is way easier.
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Cody De Vos, Official Rep

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Thanks for your reply! I'm glad to hear that the new segment exclusion feature is working for you. There's no "wrong" way to build a segment, but hopefully we can make the experience easier and more intuitive over time. When we activated the new exclusion feature, we also upgraded your account to a newer version of the segment builder that we're testing in preparation for release next week. It doesn't specifically change the "any/all" selection, but I hope it will be a little easier for you to navigate. 
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Healthy Spot

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Hi Cody, This would be amazing for the Healthy Spot account! Anything I need to do to activate?
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Cody De Vos, Official Rep

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You're all set!
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Swagelok Southeast Texas

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Please add to my account, thank you.
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Cody De Vos, Official Rep

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All set!
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YMCA of Greater KC

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Please add to our account as well. Thank you!
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Cody De Vos, Official Rep

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You're all set!
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Cody De Vos, Official Rep

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Hi everybody! I just wanted to follow up and let you know that today's the day that we activate Segment Exclusion for the entire Emma Community. Thank you for showing your interest and sharing your feedback! We're excited to see how you put this feature to use in your email strategy.
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Country Kitchen International

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Hi Cody,

I was wondering if this will still work if a segment, not a group, is used in the "choose recipients" field? like this:

 
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Cody De Vos, Official Rep

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Yep, that should work!
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Ube

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We need this feature as well.  I'm ready to try it now!  
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Grey Stepp, Support Team Manager

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hey there!  If you see Cody's post above, this feature is actually live for everyone now!  You can see some screen shots on how it looks here:

https://community.myemma.com/emma/topics/audience_question-s11ph