Open rates by domain

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  • Idea
  • Updated 4 years ago
  • Not Planned
How can I get results data in terms of open rates by domain? i.e. I want to know open rate for all recipients with domain gmail.com, vs. yahoo.com, etc.
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Quinstreet, Inc.

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Posted 4 years ago

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Katie Lewis, Official Rep

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Good morning! The new Response page we've been building pulls in this data to show open rates by email client. (You can read a bit more about this here.) I've asked our product team to give you early access to the new Response, so you'll see some changes on your Response page soon.
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Quinstreet, Inc.

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Thank you Katie. Nothing to view it by domain?
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Katie Lewis, Official Rep

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By domain, you simply mean Gmail vs Yahoo vs. AOL, etc., right? That's the Opens by Client section of the new Response page, where you'll see a breakdown like this:

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Western Energy Institute

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Nope, I think the question is opens across a server domain, such as how many people at the @emma.com opened the mailing. I have this question too.
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Quinstreet, Inc.

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That's right, so I think this open by client is good to see but I was hoping more for a breakdown of people who have and @gmail.com domain vs. those with @yahoo.com domain, etc. The above would not help completely because you may have a gmail account but opened the email on the applemail app so you'd be counted in applemail, not gmail.
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Quinstreet, Inc.

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By the way, this is an analysis I could do on my own but with a lot of data parsing. i.e. counting how many recipients we sent the email to that had an @gmail.com email, and then how many of those opened the email. But of course that's time consuming to do and I would prefer if Emma could do it for me. If that helps clarifying what I want.
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Katie Lewis, Official Rep

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Ah, gotcha, thanks! That does clarify for me. I'm giving our Response Team a shout to learn if that's data we have access to. Your example about a Gmail account opening with Apple Mail is a good one, and I'm not sure if Emma can detect that setup.
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Katie Lewis, Official Rep

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Hello again! In talking with our Response Team, I've learned a lot of technical jargon that boils down to we don't currently access this metric. It entails collecting additional data that's stored in a different way that we don't have the capability for right now.

Our new Response page and its metrics are brand-new (we've been rolling them out to a handful of Emma users every day this week), and it's exciting that this data is expanding our and our users' ways of thinking about reports that are important to us. We definitely see the value in accessing open rates by domain, and the next few months will include gathering input like this about what other data you'd like to surface in Response. We aren't planning to pursue this right now during this feedback-gathering stage, and I'll circle back to you if that changes or if we want to pick your brain some more. (Hope you're up for that!)
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Quinstreet, Inc.

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Thanks for following up, Katie. Well for now I'll just do that manually by sorting through the data, it's just more time consuming but the data is there.