opt out count as clicks or opens?

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Since recipients have to open/click to unsubscribe/opt out, do those opt outs get included in the opens and/or clicks data?
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Posted 2 years ago

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Grey Stepp, Support Team Manager

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Hi there Brandon, 

Opt-outs do count toward your open rate (as they had to open the email to optout), but the Opt-Out link is a Personalized URL that is not trackable, so it does NOT count toward your click rate.  

Let  me know if you have any more questions!