Regarding the new "Mailing Score" analytics: How can I get the specific score for the "Community Average"? Our mailing score is 8.6, but no number is given for the "Community Average" for comparison. Thank you. --Patricia
Hey there! The Emma community average is a 7.0. To calculate your mailing score, we factor in open rate, click-through rate, shares percentage, opt-out percentage and signup percentage along with the use of split testing.
Opens and clicks will vary from industry to industry, but generally speaking, we look for a 20-22% open rate and about a 6% click rate. If your mailing score is 8.6, it means you're doing something right! Keep up the good work!