Preheader text showing up randomly?

  • 1
  • Problem
  • Updated 4 years ago
  • Not a Problem
My mailing had gone out fine until I received a frantic email wondering why there had been some out-dated language in the mailing. I scoured every line of text looking for the out-dated language, but couldn't find it anywhere; until I viewed the mailing on my phone. The out-dated info appears to be preheader text below the subject line.

I hadn't entered any preheader text and I couldn't see anything in the Response section about having adding preheader text. Running out of ideas for where the out-dated text could have come from, I looked at the template I had used for the mailing and didn't see any trace of preheader text there. I tried copying the mailing and resending to myself - this time adding preheader text - I saw my newly-entered preheader text in addition to the out-dated text.

I'm sure this is a simple, silly fix, but right now I am stumped. Help please :)
Photo of Plasma Protein Therapeutics Association

Posted 4 years ago

  • 1
Photo of Emily Hollingsworth

Emily Hollingsworth, Alum

  • 2203 Posts
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Official Response
Hi there -- Thanks for your patience. That's exactly what I needed to dig in. 

When you leave the preheader field blank on a test or mailing, Emma looks to the first line of the plaintext view of your mailing to populate that field. You might only be seeing that on your phone because not all email clients show preheader text. I removed the preheader text you added and don't see that plaintext pulling in on my phone or in my Gmail account, but it varies based on email client.

You can see and edit the plaintext view of your mailing by toggling from HTML to Plaintext view under the Review and Send button: 

If you don't plan to add preheader text upon sending, you may want to add new text there before sending.