Report on clicks per link across all campaigns

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  • Updated 5 months ago
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Our Advertising department has a request/problem with the Emma platform in terms of response tracking: 

I would like to be able to see the history of impressions and clicks on a particular URL in a given time period. We sell advertising space in each of our enewsletters and our client’s require 7-day reporting. 

This generated report must show how many subscribers were exposed to the particular URL in emails sent, how many clicks the URL received, and the rate of clicks out of total impressions. The following are the specific fields needed:

-Impressions
-Clicks
-Click thru Rate %

We have about two advertisers in each of our five enewsletters it would be tedious to have to manually create this reporting.
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Lauren

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Posted 11 months ago

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Zach Sharpe, Employee

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Hi Lauren,

Thank you for your suggestions! I can absolutely pass along the need for time period tracking within your mailing response. I can see how this would be helpful especially with concerted campaign efforts.

I wanted to clarify a few things:

- Would you be able to elaborate on "exposed to the particular URL"? It seems most of the second section of your request hinges on "impressions" which I wanted fully understand.

- Open is a current factor in our response reporting now, and so are clicks. How would you juxtapose these against the factors you are suggesting?

I'll go ahead and get a feature request working for this and keep an eye out for any other specific details.

Thanks again for taking the time to pass it along!

Cheers,

Zach
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NJPSA/FEA

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I would love this feature too. Any word on if it will be implemented?
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Grey Stepp, Support Team Manager

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I don't have anything definitive right now, but I do know that overall improvements to our reporting capabilities is on our radar.  I'll keep you posted if I see anything specific to this request!  
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Lauren T. Rosano

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Following up with something specific from our team: We'd like to see "Total" Opens of a particular email, not just unique.  

To our ad group, that's the number they report as "impressions" to our paying advertisers, analogous to how they would track a banner ad on a website.  My understanding is that you do capturing this data, we'd just like to see it displayed in the reporting.