Opt out of some but not all emails

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  • Idea
  • Updated 2 years ago
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  • (Edited)
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Hi there, how to I log a request for a new feature?
I would like to request an Opt Out form (must like the customizable) Opt In Form where you can Opt out of one sort of email but not another. Thank you.
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Amy Reardon

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Posted 5 years ago

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Emily Hollingsworth, Alum

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Hi Amy -- You're in the right place! Thanks for sharing your idea. We're digging into this and will let you know what we've learned.
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Once Wed Publishing, LLC

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Hi, we are looking for something similar. Interested to hear what progress is made on this feature. Thanks!
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Katie Lewis, Official Rep

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Hi there! We don't have anything concretely planned in this area for the coming months, yet we do hope to improve the experience and make the opt-out and opt-in process clearer.
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Total Solution Partners

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Please make this a priority!!!  It is essential to allow people to sign up for the various mailing topics we send, rather than just checking out altogether.  We want to provide relevant content and remain engaged with our readership.
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Take Your Talent To The Bank

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Yes, please.  I hear that Mail Chimp has groups and sub-categories and I know that Awebber and some others have ways people can opt in to receive regular updates or less frequent (like newsletter-only). 

It would be SO helpful if people could manage their preferences rather than opting out of everything.

Thanks for working on this!
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Katie Lewis, Official Rep

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Hi there! Just to be clear, your recipients can still click the link to manage their preferences in your newsletter's footer. :)
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Katie Lewis, Official Rep

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Hello again! To loop back here, you can also call more attention to the link to manage preferences by creating a link to that management form from within your email's body. Here's how.
Most people will click opt out before they click manage preferences.
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Brilliant Books

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I agree with NARHA. 
You have many of us now for whom opt-out is too harsh.  My customers suggest I add them back in and are irked that we can't and that their actions were so final.

Thanks
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Joslin Diabetes Center

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This would be a great addition.
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University of Utah MBA Online

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As great as it would be to think someone would click on manage preferences, most are going to click opt-out, so that is really where the adjustment needs to be made.
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Cynthia

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Yes! Yes! Yes please! The opt-out is where people can decide to change their preferences. Also, it would be great if we can add an offer to try to change their minds.
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Bud Reed

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Yes. One link "Manage Prefs. or Opt Out". The recipient would be able to choose which list, or all, or actually change preferences - Any/all from the same landing page.

Note: When I decide to cancel an e-mail subscription, it's usually because of too many in a short time. I am in no mood to explain why I no longer want to receive their e-mails 50 times per day, and - BOOM - marked as spam.

I operate under the assumption that I will have only once chance in front of the audience, so an opt-out reply message gives me one more.

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Brilliant Books

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What he said, please.
We have multiple groups that are based on different interests, such as those who would like to receive our newsletter, training materials, research, etc. If subscribers opt out of any of these emails then they are removed from all interest groups? That is rather unfortunate since they may not even be aware they are removing themselves from further communication with our company. This feature is extremely important.
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Katie Lewis, Official Rep

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Hello there! You're right: If a subscriber clicks to opt out, they're removing themselves from your account itself -- so, all interest groups. I totally understand why you'd want to give them options of from which emails to remove themselves, and I've shared your impression with our Product Team.
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Brilliant Books

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This is now urgent. 

First posted 1 year ago.

We're looking at alternative platforms.  This lets you down.

I am concerned that this is Emma's philosophical stance.  "It should be easy to opt out"  I heard this many times at Marketing United.

Perhaps if all your customers were pitching to otherwise anonymous lists that would be appropriate.  for those of us building relationships it is a nightmare.

Please adjust quickly.  A better interface, before a final solution, is sorely needed and should be elevated please.


 - Peter
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Human Capital Media

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This limitation will be one of our deciding factors in continuing with Emma. This lack of control over our opt-outs is a major dissatisfaction for us.
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Katie Lewis, Official Rep

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I'm sorry to hear that you're dissatisfied! I've shared with our Product Team your and everyone in this conversation's feedback about how vital the opt-out clarification is for your work. I'll keep you updated with any news as it comes in.
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Rob Coleman

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I'll join the chorus of expressing the importance of this. Many other email providers have this option. It is very disappointing that Emma does not.
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Joslin Diabetes Center

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This is very important to us, too. We're in the process of segmenting our list and offering multiple email sets.  We expect a significant crossover from segment to segment, and we can't afford to have people unintentionally opting out of all emails when they don't want one of the newsletters.
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Katie Lewis, Official Rep

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I understand! I added your vote for this feature request back in March, so I've got you all square away and will keep you updated with any changes.
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Total Solution Partners

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I've used another mass email solution that allows me to select a recipient list, while also selecting to exclude people who are also in a segment list.  Really helpful when sending out announcements that I don't want competitors or international customers to receive, for example.
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Total Solution Partners

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Hi Katie:  I don't think that this is exactly the same thing.  Suppose that Group B is a small list of people who have already purchased the product we are promoting.  I want to send another message to my full list, but exclude Group B.
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Emily Hollingsworth, Alum

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Ah, yes, it sounds like this thread is more in the right direction! I'll go ahead and add your vote for that Idea. Thanks!
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Emily Hollingsworth, Alum

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Looks like you've already chimed in there in the past. I know that our Product Team has big plans for segments as we complete some of the behind the scenes work we've been doing on the audience infrastructure. I hope to be reporting some movement on these requests soon!
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Total Solution Partners

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Thanks--the other thread is exactly the feature I described.  Unfortunately, that idea was posted two years ago.  any updates?
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Total Solution Partners

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Please also include my "vote" to this thread, also. 
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Assessio - Norway

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I'll join the chorus and express my concerns. This is an important feature to us as well. It'd be great if this becomes a priority feature.

Also, will lightboxes feature list selection as classic forms get phased out?
(Edited)
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Emily Hollingsworth, Alum

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Hi Assessio -- Thanks for chiming in here! I've added your vote to this feature request, and you'll receive updates to your inbox as they're posted here. 

We don't currently have plans to add group selection to the lightbox form functionality. I suggest following along here for updates as we have them!
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Alexa Adelaide

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This is a pressing priority for our organization as we have a newsletter and multiple mailing lists where we send memos to our membership.  People often opt out of the newsletter, but don't realize that means they are opting out of our system completely.  Is there any update on this?
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Emily Hollingsworth, Alum

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Hi Alexa -- No update here, as this feature isn't in our current product roadmap. 

Have you considered calling more attention to your manage preferences form in your mailing? Listing your audience groups on the form allows people to select and deselect groups they want to be a part of (or topics they want to hear about from you). You can read more about that here!

I'd like to add your vote for this feature. Can you tell me what account you're with?
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SETAC

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Same here. We'd like to add a vote to this feature. We have different newsletters and events, and it would be helpful for people to be able to opt out from one feature but not all. They might miss the manage preference option.
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Emily Hollingsworth, Alum

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Thank you, SETAC. I've added you to the list for this request. 
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YW Boston

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This is exceptionally important for us because we're a non-profit that has many different programs! We have multiple mailing that go out and we don't want to lose people because they're no longer interested in one program.
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Emily Hollingsworth, Alum

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Thanks for sharing your use case here, YWCA Boston! 
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Brilliant Books

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This is now urgent. 

First posted 1 year ago.

We're looking at alternative platforms.  This lets you down.

I am concerned that this is Emma's philosophical stance.  "It should be easy to opt out"  I heard this many times at Marketing United.

Perhaps if all your customers were pitching to otherwise anonymous lists that would be appropriate.  For those of us building relationships it is a nightmare.

Please adjust quickly.  A better interface, before a final solution, is sorely needed and should be elevated please.


 - Peter
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Laurie T.

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Please add my vote, too. We are new to Emma, and signed on believing that subscribers would be able to opt out of only some types of emails -- and not through a separate manage preferences link. I have just learned that management is so disappointed by this that they are reconsidering using Emma at all. It's that important.
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Cody De Vos, Official Rep

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Official Response
Hi everybody, 

This is Cody with Emma's Product team. We're evaluating some improvements to our audience management toolset for the first half of 2016, and this is definitely a request that we'd like to revisit.

Email preferences can be delicate things, so we'll want to make sure we get any updates to the opt-out experience right for you as well as for your subscribers. If there's anything you'd like us to know that you haven't already shared here, please don't hesitate to chime in! Otherwise, I hope I can connect with some of you directly to learn more about how you manage your audience, and what options you'd like to share with folks who click the "Opt Out" button.
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Cody De Vos, Official Rep

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Thanks! I'll be in touch after the holidays.
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YW Boston

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Same with us! 
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Human Capital Media

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Our company has 4 different brands. We would like to see opt out by brand rather than everything.
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Ashley

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Hi Cody, we offer multiple different services with different brands, so having flexibility in what is being opted out of is crucial for us.

Also, we send out promotional emails for our services, even to people whom are already our clients. Sometimes they aren't interested in that new service or promotion, so we'd like for them to be able to opt out without losing every email from us, because most of the emails we send them are related to the services they receive from us.

Hoping this is implemented ASAP, we've had a lot of clients unsubscribe to an email without realizing it was from every email from us - has caused a huge mess on our end.

Thanks
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Indiana Association of REALTORS

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I'll add to this. We have different aspects of our organization that need to be mailed to members in certain regions of our state and then we have newsletters and other reports that go out to all members. If someone opts out of the regional email, they will no longer get the important reports and press releases that we blast out to all members. If someone doesn't want the newsletter, opting out will again prevent them from getting our press releases and regional emails. Control of opt-outs was provided by even the archaic bulk email provider we used to use. I hope this addition comes quickly. We've just started our Emma Subscription and my boss is none too thrilled about this aspect, though the emails are beautiful. Thank you!
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Eric Corriel

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School of Visual Arts is a college of art and design in New York City that uses MyEmma for virtually all of its newsletters. We currently have 26 different accounts under one umbrella. In no way does it suit our needs, or our users' needs, that opting out from one email list, in one account, opts that user out of all communication from our institution. Users need to be able to control which lists they're opting out of, plain and simple. I hope this functionality is implemented in the near future otherwise we will be forced to start considering other options.

Eric Corriel
Lead Web Designer and Developer
School of Visual Arts
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Cumberland River Compact

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Yes please! We are having people who have opted out of one mailing contact us subsequently because they didn't want to opt out of others. Please keep us posted on updates!
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15-40 Connection

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I agree, this needs to be added as a feature. We had a contact purposely opt out of one communication from us, but he did still want to hear from us for other communications. But since he is opted out of one list I can't add him to the one he wanted to hear about. PLEASE ADD!
(Edited)
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Grey Stepp, Support Team Manager

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Hey there, we do have the ability for you to set it up where folks can manage which of your lists their on.  The difference is communicating that to your customers.  

Check out this link for those instructions .  

The problem that we run in to is that folks typically don't think about the legal implications of Opting out and how we need to remain complaint for that.  

I'll keep you guys posted on what our product team comes up with as a way to help out with this concept.  

Cheers!
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15-40 Connection

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Yes, but if we didn't have the list available at the time of their sign up they can't add themselves to it. For example, we have a user that opted out of our newsletter list, but has previously told us they want info on one of our big events, the event list wasn't an option because we weren't there yet and hadn't uploaded it or added it as an option, so now they won't receive info they want. And I can't manually add them back in... to this different list.  I would prefer if the opt out was specific to the list they were in and not a complete and forever opt out. 
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Grey Stepp, Support Team Manager

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I totally get your use-case for that.  It is just going to take some very specific setting up for something like that, again, due to the legal implications of someone Opting out.  

We don't ever want to create a situation wherein someone could (purposefully or on accident) break any Can-Spam laws, and so creating that specific scenario would be very delicate.  

That being said, for now we do allow people to opt back in via the method described here.  
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Eric Corriel

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I posted to this thread 7 months ago and it doesn't seem like anything has been done in this regard. MailChimp, it seems, allows this behavior: http://kb.mailchimp.com/accounts/compliance-tips/about-unsubscribes

I'm under increasing pressure from my organization for a solution that allows people to unsubscribe from one list without unsubscribing from all and am already starting to explore other options...

Eric Corriel
Lead Web Designer and Developer
School of Visual Arts
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Grey Stepp, Support Team Manager

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Hey there Eric, 

With this it really does just seem to come down to vocabulary and the difference between what they're calling "opt-out" and what we call "Manage Preferences".  Our process that is similar to the MailChimp process can be found here:


https://support.e2ma.net/Resource_Center/Account_how-to/Choosing_and_updating_email_preferences




We are looking at improvements across the board in how we handle these, but it's not a simple process to implement and is not in our immediate scope of work.  


We will keep this post updated as we get more information.  




Cheers!

- G
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Restaurant Equippers

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Any news on this? Can we offer people another option to opting out at the moment-in-time they are making the decision? (I don't want to give them the option early, only if they are going to unsubscribe, and at that point, won't even be considering "manage preferences" as an option.

Thank you
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Grey Stepp, Support Team Manager

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Hey there!  I saw you had posted on a couple of other topics as well related to this as well.  

We don't have any concrete news on this.  Suffice it to say that our developers are in the process of rebuilding these options and how this process works.  This is a priority for us, and we're working hard to put together a solution that will provide the most flexibility for you.  

I don't have a direct time-line for when the changes would be implemented, but I do know we're working on it.  

I'll be posting back here with any updates I get from our product team! 

- G
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Restaurant Equippers

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I very much appreciate your response, thank you. That said, I can't guarantee we can stick around long enough to find out what your developers come up with. I'd like to, but have too much pressure to build effective counter-measures to people looking to unsubscribe. We want to be sure the customer can easily unsubscribe if they need to (as is already the case with Emma) - but we also need the ability to give them options at the time they are unsubscribing so they know they don't have to all-or-nothing our email lists.

Again, thank you and fingers crossed Emma can cook something up sooner than later!
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Ensworth School

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I would like to add a vote for this capability as well. We are a school that runs a variety of different programs (swim school, tennis memberships, camps), and each has its own brand/template. We have people who have unsubscribed from a specific newsletter, not realizing that it unsubscribed them from all communications from Ensworth (e.g. our Parent Association President-Elect was not happy to discover she missed some important school communications simply because she had opted out of the Aquatics newsletter). Thank you!
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Lipscomb University Athletics Agency

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In my opinion this is a must add for Emma to stay relevant.  We are losing too many key constituents that don't know that when they opt out of one messaging, they are opting out of everything and they are unable to choose that messaging on the opt-out screen.

It seems to be that this should be a simple fix.  Why would it take two years to implement?

Please make this a priority. 
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Restaurant Equippers

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I don't understand why this hasn't been prioritized in almost 3 years as well. We have really enjoyed our time at Emma and their employees have been a pleasure to chat with (professional, polite) but not having this feature is a deal-breaker. :( Our emails are too valuable to not have a last-ditch effort to save them.