Response report contains multiple invalid repeat duplicate clicks

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My campaign response report contains multiple INVALID repeat/duplicate clicks.
It shows some clicks 10+ times each for the same time stamp and this greatly inflates my real click thru rate.  The campaign response report in question is

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Posted 5 years ago

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Laura Dickerson, Official Rep

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When you are looking at the click rate are you looking at the total click rate or the unique clicks? 
The unique clicks are going to let you know the actual number of clicks and the drop down will provide you information about where those unique clicks landed.

When looking at the duplicate clicks - there could be some other things going on. The catch here is that all of these are possibilities, and there's not a real way to nail down the exact reason. But hopefully this will provide some context:

  • one possibility is that your audience members really did visit this link 10+ times  because they liked it! The timestamp will be an indicator if this is truly the case.
  • If someone forwarded to a bunch of people *without* using the forward to a friend option, and then several of those people clicked on the link, the tally would be connected/registered to the original person's email address.
  • Or if someone sent it to an office alias (or listserv) or even posted to their blog or website, the clicks would again be registered to the original email alias of the person who sent/posted.
  • The final possibility is that sometimes receiving servers will go out and "check" links before they actually deliver the emails, and those clicks register with Emma as well. Servers do this because sometimes spammers will redirect links to bad sites, and the servers want to check that the site isn't a bad one.
I hope this helps!
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Lorie L

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I am having the same problem. This response is from 1+ year ago. Is it still valid? But more importantly, how do I understand which link someone did look at (rather than all of them)? Or, when someone's name duplicates like this, should I delete them from the report? I do not want the same person to receive follow-up messages if they truly weren't clicking.