What are Segments, and how do they work?

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Segments. Are segments just part of the GROUPS audience? And if I delete the segments, are they deleted from that larger GROUP audience?
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Move Press LLC

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Posted 3 years ago

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Sam Collis, Customer Support Specialist

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Official Response
Hi there and thanks for a great question.

For me it helps to think of a segment as a search that allows you to save the results.  Although you can run a segment based on group membership, you can also add parameters that transcend group membership such as contact data or response history.  In other words, segments aren't a part of your groups but their own seperate entity.  When you delete a segment, you're just deleting those search parameters that you've previously saved and not the contacts from their group.

I hope that answers your question, please don't hesitate to let me know if I've missed the mark and I'd be happy to elaborate further for you :)

For more info on our Segmenting tool, check out THIS ARTICLE from our Resource Center