Comparing responses based on time of day sent

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Can you test two (or more) different send times to one list? I want to test two different send times to see which has better response. Can I do that to one list w/o exporting, dividing into to list and then sending two separate emails?

If not, would we be able to segment a list into two even list to easily send each the same mailing at different times of the day?
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Mike Rosenberg

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Posted 5 years ago

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Greg Rathbun, Customer Service Specialist

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Hi Mike,

Greg with Emma Support here!

While we don't have an automated way to test send times, there are definitely some good options: 

One way (like you mentioned) would be to split your list into 2 (or more) parts, send to each part at different times of the day, and compare responses.

Another method I'd suggest would be to keep your list together and just alternate the time of day you send your emails. So your first email might be sent at 7AM. Then, the next time you're sending an email, try a different time of day and compare the two.

In either method, you can compare your responses using the Compare Mailings button (located in the upper right of your Response tab).
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Brokelyn

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This reply was created from a merged topic originally titled Can I split test an email into two different times? Say 7 a.m. and 4 p.m..

split-testing not by subject line, but by sending times