Sneak peek: New signup forms

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  • Updated 4 years ago
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Happy Friday! I’m excited to share a sneak peek with you for one of our first product releases of the new year. Growing your lists is so important, and we’re working on a new email signup form that’s designed to help expand your marketing reach in faster and smarter ways. We’ve seen great success come from giving site visitors, who have shown interest in content, an easy way to sign up for more through these lightbox-style forms. 

Jim Hitch, one of our product managers, took a few (oh, say 700) Emma clients on a brief tour this week of the how and why behind this new feature - you can view the 10-minute recording below. Livecast attendees will be treated to early access to new signup forms, and if you missed it but would like to try it out, let me know below!



Those of you who attended had some insightful questions during the livecast that I want to answer here, too, so we can all learn from each other. :)

Q: Roxanne and Louise asked us if this new product was available yet.
A: We're on the edge of our seats, too, Roxanne. We'll release a fully-functional beta version to attendees within a matter of weeks, and a public release will follow soon after. Keep an eye on your inbox for more details!

Q: A few of you (I'm looking at you Laura, Rebecca, and Alicia!) asked if there would be any additional costs associated with this product.
A: The short answer is no. We know that list growth is a key goal for our customers, and that these forms are a smart way to get there. This will be available for all Emma users at no additional cost.

Q: Diane and Heidi had great questions about integrating this product with their Wordpress websites.
A: We'll include instructions for for using these forms with Wordpress sites in help documentation upon release. This embed code is designed to be easy to use with your website!

Q: Jeff, Debbie, Jesse had questions about the current signup forms experience.
A: The current signup forms experience will not change for the time being. You can feel free to continue designing your forms there, if you like. But I'd recommend giving the new ones a try - I don't think you'll be disappointed!

Q: Cynthia got straight to the point when she asked if we'd had any negative reactions to this style of form.
A: Great question. As users, we've all been frustrated when a signup form has popped up before we've even had a chance to do what we came to the site to do. However, when you're on a site with relevant, interesting and valuable content, a signup form suddenly becomes a helpful tool to learn more. Our product and design teams were sensitive to that when working on these forms, and you'll see many display options that allow you to adjust when these forms show up to your site visitors. In the end, the numbers tell the story. You heard the numbers Jim shared about our own experience with signup forms during the Livecast, and our friends over at ConversionXL published some great research on these forms here.

Q: Last, but not least, I'd like to respond to Gabe's question: "Will we go bowling at Pinewood Social if we attend the event in April?"
A: Absolutely, Gabe. You can expect marketing workshops, expert speakers (did someone say Ann Handley?), bowling, and more at Marketing United. (Shameless plug: I hope to meet all of you in person, here in Nashville, for Marketing United in April! More details here.)

If you have any additional questions, feel free to post -- I’d love to hear from you!
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Hana E., Alum

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Posted 5 years ago

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I'm staring at my inbox :) any news on the release date? (p.s. I did attend the webinar). 
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Tyler Scott, Employee

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Hey LECET Southwest! You are all set with the new forms!
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Tyler Scott, Employee

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Hey Cantaloupe! I noticed you're a sub-account with one of our agency partners. I will email you here shortly with some more information.

Thanks!
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Cantaloupe

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Hi Tyler, I have not received your email, please can you resend?
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Andrew

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Would LOVE to have lightbox forms feature added to our agency account! Just let me know what you need me to do!
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Katie Lewis, Official Rep

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Hi Andrew! We aren't adding any more beta testers at the moment, while we take in the great feedback from our first round of testers and make some changes, so we'll let you know here when we open up that group for more members. :)
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Gabrielle

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Loving the new Email Capture Form feature! Is there a way to send confirmation emails after signup with this new feature? Or will be come in the next update? (Just trying to plan :))
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Katie Lewis, Official Rep

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Hi Gabrielle! I'm creating a new area for us to chat through this. :)

Please reference the new conversation here: Send confirmation email to new subscriber through email capture form
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nylc

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Can you add me as a beta tester for lightbox? If not, could you let me know when others will be added to use it. Thanks!
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Tyler Scott, Employee

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Hey nylc! You are all set and should now see the new forms in your account.

Thanks!
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nylc

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Thanks!
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Republic-Times

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Hello! Didn't get a chance to attend the livecast, but I'd love to find out more about implementing this on our site!

Thanks in advance. -- Ryan
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Tyler Scott, Employee

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Good morning Ryan! Thanks for your post and you're all set with the new forms.

Enjoy!
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BCC Software

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Hi - I wasn't available for the webcast, but I'd love to get access to the feature ASAP. Can we be added to the test group? Thanks much!
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Tyler Scott, Employee

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Good morning BCC Software! You're good to go with the new forms as well.

Thank you!
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A Design Partnership

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Hey there! We would love to turn the new product on to our account. Thanks Tyler! Much appreciated! :)
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BillyTheTree, LLC

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Hello,

We would be very interested in this feature, as well! Can you switch it on in our account?

Thank you very much!
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UrbanLife

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Hi, 

I would love to beta test the new lightbox forms! 

Thanks so much!
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Triple Threat Mentoring

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We'd love to get this on our site! Just emailed support about the need for something like this, so great timing! 
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Tyler Scott, Employee

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Hello! Thank you for the numerous posts and I love everyone's enthusiasm here of wanting to check out the new forms. We have a small group of beta testers for this first round and decided last week to not add any additional testers. We'll be sure to keep you posted via this conversation though for any future rounds of testing.

Thanks again!
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BillyTheTree, LLC

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Tyler,

That's disappointing to read, though I can understand.

To give us an idea, when, approximately, will this feature be released?

This will help us in deciding whether we need to go with a different solution or not, with respect to this functionality.

Thanks,

Robin
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Tyler Scott, Employee

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Hey Robin!

I dove into your account and you do have a special setup, so I wanted to talk through this further via email. The email address I see on file is the customerservice@ I will send you a note here shortly with more details.

Thanks!
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BillyTheTree, LLC

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Thank you, Tyler!

Robin
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Becca

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Any idea when this new sign up forms feature will be available? The old version is definitely a bit visually outdated. Thank you so much, appreciate it!
(Edited)
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Katie Lewis, Official Rep

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Hi Becca! We're taking into account all the great feedback we're getting from this first round of beta users to finesse the new forms feature before its wide release. We don't have a firm release date, but the goal is to release it to more folks this spring.
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The Chattanooga Youth Network

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will the new sign up form be in lightbox format only?
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Tyler Scott, Employee

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Hello! Great question and the new forms are indeed in the new lightbox format. With this being a new product we'll continue to build upon it moving forward. Are there additional styles of forms that you would like to see made available?


Thanks!
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Nashville Fashion Alliance

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We're interested in the beta version of the lightbox format...does this also integrate with Squarespace?
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Katie Lewis, Official Rep

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Hi! Our beta group is closed for now, and we'll let you know if we reopen it. :) In the meantime, you can read up on which sites you'll be able to add these forms to, including Squarespace, here in the Resource Center.
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Alma del Pacifico Beach Hotel & Spa

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Hello, 
I was hoping to see if we could be added to the beta testing? I noticed you said it was closed roughly two weeks ago-but I was not sure if there were any updates. 

Thanks! 
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Katie Lewis, Official Rep

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Hi! The update is that we're releasing lightbox forms to all accounts this month. :) So you're thisclose to having it in your account, too! I'm glad you're excited to start using them.
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Alma del Pacifico Beach Hotel & Spa

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Great! Thank you for the speedy response 
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Dispatch Magazines

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Hello, if we attended MarketingUnited weren't we going to get immediate access to the lightbox forms? 

Thanks
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Tyler Scott, Employee

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Good morning! Thanks for the note and I can definitely have lightbox forms turned on for you. Did you want this turned on just for your Dispatch Magazines sub-account or all of your sub-accounts?

Thanks!
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Silver Linings

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Just created our first lightbox form but am unsure as to where to paste the code in my Wordpress theme. Can you please point me to documentation or advise here?

Thanks!
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Katie Lewis, Official Rep

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Hi! I'm creating a new space for us to chat through this. :)

Please reference the new conversation here: Where do I paste the lightbox form code in my WordPress theme?