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Jim Hitch, one of our product managers, took a few (oh, say 700) Emma clients on a brief tour this week of the how and why behind this new feature - you can view the 10-minute recording below. Livecast attendees will be treated to early access to new signup forms, and if you missed it but would like to try it out, let me know below!
Those of you who attended had some insightful questions during the livecast that I want to answer here, too, so we can all learn from each other. :)
Q: Roxanne and Louise asked us if this new product was available yet.
A: We're on the edge of our seats, too, Roxanne. We'll release a fully-functional beta version to attendees within a matter of weeks, and a public release will follow soon after. Keep an eye on your inbox for more details!
Q: A few of you (I'm looking at you Laura, Rebecca, and Alicia!) asked if there would be any additional costs associated with this product.
A: The short answer is no. We know that list growth is a key goal for our customers, and that these forms are a smart way to get there. This will be available for all Emma users at no additional cost.
Q: Diane and Heidi had great questions about integrating this product with their Wordpress websites.
A: We'll include instructions for for using these forms with Wordpress sites in help documentation upon release. This embed code is designed to be easy to use with your website!
Q: Jeff, Debbie, Jesse had questions about the current signup forms experience.
A: The current signup forms experience will not change for the time being. You can feel free to continue designing your forms there, if you like. But I'd recommend giving the new ones a try - I don't think you'll be disappointed!
Q: Cynthia got straight to the point when she asked if we'd had any negative reactions to this style of form.
A: Great question. As users, we've all been frustrated when a signup form has popped up before we've even had a chance to do what we came to the site to do. However, when you're on a site with relevant, interesting and valuable content, a signup form suddenly becomes a helpful tool to learn more. Our product and design teams were sensitive to that when working on these forms, and you'll see many display options that allow you to adjust when these forms show up to your site visitors. In the end, the numbers tell the story. You heard the numbers Jim shared about our own experience with signup forms during the Livecast, and our friends over at ConversionXL published some great research on these forms here.
Q: Last, but not least, I'd like to respond to Gabe's question: "Will we go bowling at Pinewood Social if we attend the event in April?"
A: Absolutely, Gabe. You can expect marketing workshops, expert speakers (did someone say Ann Handley?), bowling, and more at Marketing United. (Shameless plug: I hope to meet all of you in person, here in Nashville, for Marketing United in April! More details here.)
If you have any additional questions, feel free to post -- I’d love to hear from you!