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Our iPhone response app Metric includes too many goodies not to share with all, so later this summer, you'll see these new measurements, inspired by Metric:
The mailing score factors in open rate, click-through rate, shares percentage, opt-out percentage and signup percentage along with the use of split testing to give you a number on a 10-point scale and compare it to averages of 45,000 customers and millions of emails that go out through Emma. Use the mailing score for an at-a-glance way to understand the success of your email marketing program.
Opens by device (Great idea, Jessica!)
See whether your recipients viewed your email on their desktop or a mobile device. Knowing how many of your contacts are opening on mobile can help you determine how big of a consideration mobile optimization needs to be in your email design process. Our guess is that it will be big. :)
Opens by client
Learn which email client -- like Outlook or Apple Mail -- your recipients used to view your email. (Opens by device and client are only tracked in mailings sent on or after April 1, 2014.)
Click to display the content performance overlay to get a visual for where within your email your recipients clicked, and take these learnings to inform image, text and link placement in future mailings.
Toggle from webview to summary for different presentations.
Click here to get early access to this new page, and share your impressions below! How will you use this data?