Stagger emails randomly to space delivery

  • 3
  • Idea
  • Updated 3 years ago
  • Not Planned
  • (Edited)
Hello,
I send emails out to many people who work for large corporations (Warner Bros., NBC, Turner) and these emails get flagged if an email with the same sender/subject/etc. comes in at the same time.
Mailchimp has a feature to stagger emails randomly so they don't all just hit at the same time.
Is there a way to do this?
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Melanie

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Posted 4 years ago

  • 3
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Katie Lewis, Official Rep

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Good morning, Melanie! I know we don’t throttle emails, and I’m checking in with our product team to see if we have plans to change how we send.
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Katie Lewis, Official Rep

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Hi again, Melanie! Don’t want you to think I’ve forgotten about you. :) I’m still doing some digging here and hope to have news soon.
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Cynthia

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I have the same issue with company domains and hope that you can stagger the emails as well. Often, I have 20-30 people in the same company receiving our emails and we are filtered out by them resulting in hard bounces for entire company domains.
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Melanie

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Okay, thanks!
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Katie Lewis, Official Rep

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Hello, Melanie and Cynthia! We've been working through this with our product and systems teams and aren't planning to pursue this for now.

It's our experience that anti-spam systems have evolved beyond simplistic rules: No longer is spam "that which all looks the same" but rather "that which my contacts don't wish to receive." While similarity is still a small factor, modern anti-spam systems look primarily at the content and contact reports of whether they wanted to receive that content. Those factors will far outweigh any sender/subject/body similarities.

I do suggest checking in with your IT Team to make sure you have an SPF record in place, too.
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Joel Pan

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Hi, I'd like to throw in my vote for this feature as well, though for different reasons. It would be nice to be able to throttle email sends so as to spread out the resulting click traffic to the landing page.