The formatting on my mailing changes from what is previewed after is is sent, how can I fix this?

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When I put together a campaign it previews perfectly, after it's sent the alignment is off and text sometimes changes size/font. We reuse the same basic template for each of our weekly eNews mailings that has the sections already outlined, is this happening because of the constant editing of the template? Or is is something else entirely? Would the easiest way to fix it to start fresh with our next mailing on a blank, unrecycled template?
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Greater Mankato Growth

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Posted 5 years ago

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PR Florida Inc.

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This just happened to me yesterday with a mailing. The final proof was perfect, and I made no changes to the mailing before I merged it with the mail group. The version that the group received contains two paragraphs of text in a smaller font. 
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Emily Hollingsworth, Alum

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Hi there -- I took a look at your latest draft (TBA's Mid-Year Report). I can see that you haven't applied a font size to the text, which will leave the email clients free to default to their individual settings. The first thing I would do here to better ensure consistent rendering across email clients would be to *apply* a font size to the text. 

Let me know if you still se inconsistencies after making that change!
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Emily Hollingsworth, Alum

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Hi there Greater Mankato Growth -- It looks like your mailing is pretty text heavy, so copying and editing it repeatedly can definitely muss things up a bit due to extra formatting that might sneak in every time you paste new text into the mailing. Starting fresh could help to eliminate any of that hidden formatting. 

That being said, the formatting issues you're seeing could be specific to how your specific email client is rendering your email. Can you let me know what email client you're using? Any screenshots you have of the areas of the mailing you want me to focus on would be helpful as well!
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Greater Mankato Growth

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Hi Emily,


Thank you for your response! Our email client is Outlook. The most consistent area we see the issue is at the very top and bottom of the eNews, in the header and footer sections. It seems as though those areas "pop out" of the mailing.


The other issue we've seen is the image portion becoming offset from the caption portion of the text/picture box.



As far as the font size that I referenced in my original question I believe that is solved by your response to PR Florida Inc. I would have to go back and look at the mailings that it happened in but I'm guessing it was when we utilized copied text without defining a font size.


I'm starting on putting our eNews together for next week and am planning rebuilding from a blank template to see if that helps.
(Edited)
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Emily Hollingsworth, Alum

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Wonderful -- those screenshots are super helpful! I'll dig into this today and see what I can find. Thanks!
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Emily Hollingsworth, Alum

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Alright - I've found the culprit!

We actually have a known issue in the application that only applies to Outlook 2007 - based on my testing, I'm guessing that's what you're using. Please let me know if you're using a different version!

The bug comes into play when you use four side-by-side images in your campaign, including our social follow block, and results in that stretched width that you're seeing there. Unfortunately, we haven't identified a workaround for this bug, but we are working to resolve it. I'll reach out here to let you know when we have a solution in place!

For now, you may want to break your social follow block up in to two blocks of two or possibly remove one of the icons. That should resolve the issue! Let me know if you see alignment issues persisting after that fix is in place. Thanks!
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Greater Mankato Growth

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We're using Outlook 2013/Office 365 - I'm not sure if you've seen any issues with that as well. We'll play around with that social follow block a bit in our next few mailings to see what works out best. Thank you so much for all your help!
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Emily Hollingsworth, Alum

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Hmm, this bug shouldn't be in play unless you're using 2007. Let me take another look!
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Emily Hollingsworth, Alum

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I'm seeing the broken template in Outlook 2013 as well. When working with your Dec. 9th mailing, I'm seeing our proofing error for amount of text:



That's something you'll want to watch for moving forward. When I send your Dec. 16 draft that has significantly less content, I'm not able to reproduce the broken template. Outlook just isn't able to render that amount of text consistently here, unfortunately. 
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Greater Mankato Growth

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Thank you for all of your help!