The past few sends have shown a marked difference in the number of clicks.

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The past few sends have shown a marked difference in the number of clicks. From a few hundred typical of more than 200 e-blasts, to in the thousands. I am not convinced the new activity counts are correct? Is there a system problem? Are others experiencing the same results? Your thoughts? Thanks, Wayne Davis, The Ryan Group, Inc.
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The Ryan Group

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Posted 2 years ago

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Greg Breal, Employee

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I took a look at the most recent mailing in the Response tab for your account, and it appears that many of the addresses have clicked the same link multiple times. Many of these clicks have the same time stamps, and I noticed that many of the recipients have .edu addresses. 

There are a few reasons why this could be occurring. 

The most likely is that receiving servers will sometimes go out and “check” links before they actually deliver the emails, and those “clicks” register with Emma as well. Servers will take this precaution because sometimes spammers will redirect links to bad sites, and the servers want to make sure that isn’t occurring before letting the mailing through. This is most likely to occur when sending to domains with high levels of security, such as .gov, .edu, .org, or .mil addresses 

Other possibilities include recipients forwarding the mailing to a large number of people without using the forward to a friend option. All recipients of the forward that click will be registered as clicks for the original recipient that forwarded the mailing. 

The same applies if someone forwards the mailings to a listserv address, or if the mailing posted on a blog or website. The clicks will again be registered to the original email address of the individual who sent or posted the mailing. 

We are not currently aware of any sort of system issue that would be skewing the total click number for each mailing, and in this instance I definitely think that the first scenario listed is what is occurring given the kinds of domains being sent to.