Is there a place to see a weekly report of opt-outs?

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We want to keep track of overall list opt outs (if they are staying the same, increasing, decresing, etc.) for the newsletters we send out. Is there a place to see all of this info? I know we can go in and see who has opted out for each newsletter, but can we click on a list and see the overall opt outs for a certain audience group?

Thanks! 
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Zach and Jody

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Posted 5 years ago

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Tyler Scott, Employee

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Hey Zach and Jody! You can definitely keep a close eye on those opt-out numbers by heading to your audience page and then clicking on a specific group name. Once that group loads up you'll notice three tabs (actives, errors, and opt-outs) and you'll want to click on that opt-out tab which will display all of the opt-outs for that particular group.

That'll do the trick, but please let me know if you have any questions.
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RNevet publishing

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This opt out tab is great, I like that it allows me to sort by email, domain and sign-up date however I would rather see the list ordered by opt-out date descending from most recent. That way when new opt-outs occur I can find them and review more easily. Is it possible to add a sort column for opt out date? Thanks so much.
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Katie Lewis, Official Rep

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Hi! I'd love to learn more about your process here: Are you currently checking out your opt-outs per mailing? In other words, after you send a mailing, are you going to the Response page to monitor any resulting opt-outs to review them? I'm thinking it might be more helpful to have the context of the mailing that caused a person to opt out rather than just the date they opted out, so I'm interested to hear your thoughts!
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RNevet publishing

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Hi Katie, thanks for taking a look at this for me. My process is likely different from most because my email campaign not an individual mailing rather it is an automated drip campaign. An opt out could occur in any one of the mailings in my series that is sent out each day and I haven't yet discovered an easy way to determine which mailing is the culprit. 

I check the response page for my automation workflow each day and I see the total opt-outs at the top of the page, but there does not appear to be opt-out information for individual emails on this page. So when I see the total at the top of the page increase, I would like to be able to scroll down and see the opt-out in context of the email that caused a person to opt-out. Another column on the automation response page for opt-outs would be very helpful (next to bounce rate possibly?). 

Currently I have been using the audience opt-out tab to first find the most recent opt-out, then review the history of that subscriber to pin-point the mailing that caused the opt-out. This is a frustrating process because It is difficult to know which subscriber opted out last without looking at the contact history of each opt-out subscriber in the list. 

I've tried using the response page to look at opt-out information per mailing, but again it is difficult to pin-point which email caused the most recent out-opt without first reviewing the opt-out tab of each individual mailing. It could also be helpful to have an opt-out column on the response page as well. 

I would love to hear about a better way to track this information. thank you so much.
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Katie Lewis, Official Rep

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Ah-ha, I see! You're using automation, so you're right that it's a little different.

You can click on any entry on the workflow builder page to expand the view to include a thumbnail, along with some other top-line response metrics. You can then click that thumbnail to be taken directly to the response for that individual mailing, which will include the opt-out data once you click the Opt-outs tab:



It sounds like this idea might also help you out. Feel free to add your use case in that thread if you'd like a notification each time someone opts out of one of your emails!
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Chinook Medical Gear

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In general, be it by email, by group or for our entire list it would be very helpful to know the date someone opted out.
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Emily Hollingsworth, Alum

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Hi Diane! We're actually talking over here about the potential to receive a notification when someone opts out of your list. This feature isn't planned right now, but it would be helpful for you to weigh in there on why you'd like to see a date breakdown and how you would like that data presented to you. Thanks!
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Chinook Medical Gear

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I guess it would be interesting to be notified when someone opts out but really, I want to be able to see it as a trend over time. For example, if we send several emails close together do opt outs increase. Basically, I want to look for trends over time to see if we are doing something that causes opt outs to increase or decrease.
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Theatre Tuscaloosa

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Agreed.
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McKissock

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I agree as well. Right now i am trying to compare different years.
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Emily Hollingsworth, Alum

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Thanks! Be sure to follow along here for updates on that!