Track lightbox impressions and conversions?

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  • Updated 6 months ago
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We have Emma lightboxes set up on our site for various newsletters. Is there a way for me to track how often the lightboxes are served so I can calculate conversion rate? 
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Amy Sanders

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Posted 6 months ago

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Zach Sharpe, Employee

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Hi Amy,

There are not any analytics currently for how many times the light boxes themselves are served on your site, there are ways however you can track signups in your Emma account.

Often, segmenting is the best way to do this. Segmenting contacts based on 'contact since' will allow you to create a segment that will show only signups for a specific time period.

Feel free to check out our article that goes a bit deeper on this here:
https://support.e2ma.net/Resource_Center/Account_how-to/Using_the_segment_builder

I hope this helps point you in the right direction!

Thanks,

Zach
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Amy Sanders

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Thanks for your reply. I do wish we could track impressions, so we could get at conversion rate. Something to think about for the future!

We have a lot of different groups people can sign up for, so contact since is not a home run for this, because they may already be a contact in our system, but new to a group, but I have shared feedback on this before. :) 
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Zach Sharpe, Employee

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Definitely! I can see how this would be very beneficial! I've also passed this along, I'll add some context to our feature request here.

Thanks again!

Zach
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Scott Thomas

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It would be great to gain the ability to track lightbox submissions/conversions via event tracking - via Google Analytics/Google Tag Manager.
(Edited)
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Amy Sanders

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And adobe analytics!
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Grey Stepp, Support Team Manager

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Thanks for the feedback guys!   I'll pass along to our devs! 

- G