Tracking Pixels for Retargeting

  • 0
  • 1
  • Question
  • Updated 2 years ago
  • Answered

We're getting ready to run a campaign and part of that
is retargeting to those people who are part of the campaign. We're looking to imbed a tracking pixel code in the email we send so that we can retarget. Are people doing this already? Any issues or things to look out for?

Photo of Longwood Gardens

Longwood Gardens

  • 11 Posts
  • 0 Reply Likes

Posted 3 years ago

  • 0
  • 1
Photo of Emily Hollingsworth

Emily Hollingsworth, Alum

  • 2203 Posts
  • 155 Reply Likes
Official Response
You couldĀ host a tracking pixel on your website and insert it using the HTML block in the editor. I'm confident, though, that the tracking information this would provide is already available in our response data. This article might be helpful in setting that up, but it does note that tracking pixels don't return the most consistent data if the mail server has images turned off.

Is there something specific you're looking for that you don't see in the response data? Thanks!