Tracking variable link

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Is it possible to track clicks to variable links within a campaign? We will be sending a campaign next week that will have a variable link for each recipient. I sent a test email today and I see the links are not tracking.


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Dover Downs Hotel & Casino

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Posted 3 years ago

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Sam Collis, Customer Support Specialist

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Official Response
Hi there!

Thanks for a great question, I'd be happy to clarify the use of Personalized URLs (or PURLS) to use them in a trackable way.  Although you are able to include a PURL in your mailing using personalization tags like you're currently doing, as you've noticed those links aren't able to be tracked.  This is because those links aren't routed through our servers.

The good news is, you do have the ability to track PURLs by changing the way you input them into your link.  My colleague Grey does a really great job at explaining how it works here.  It's quite a long thread so I'm going to rehash some of what he's said below:
To create a trackable PURL in the editor, you'll need to use a different method of bringing in the personalization.  You'll want to use [[field_name]]  (or, the "double-bracket" tag) instead of using the [% member:field_name %] (or, "bracket-percent").  
Using the double-bracket tag will create a redirect link that will reach out to Emma to grab the information, thus creating a single, trackable link.  There are a few important things to note about using this tag.

1. If using the “double bracket” method for an entire URL AND you're using the Drag and Drop Editor, the 
link in your member field CANNOT have “HTTP://”, as Emma will add thatautomatically if there's not one immediately present and it will break the link. 

2. The information that is used to create the link 
is pulled in AT THE TIME OF CLICK, NOT THE TIME OF SEND.  Because of this, if the information in the member record changes, the link will change along with it, since it's not printing the information into the email, but rather linking back to Emma to get the information at the time of CLICK.  

3.  The good news here is that the links will track in Emma and show on the heat map, just like your normal links.  

So just to reiterate, what you'll want to be doing putting that URL behind your button is "[[bar-code-number]]" as opposed to "[% member:bar-code-number default="" %]" to get a trackable version of the link.  What this does mean though is that you'll want to remove the "https://" from the member field to ensure the link doesn't break.

Hope that helps!  Let me know if you have any further questions!