A/B testing for email campaign content

  • 8
  • Idea
  • Updated 3 years ago
  • Implemented
  • (Edited)
Love the ability to split test subject lines, but would additionally love the ability to easily break a group into two -- each receiving a different newsletter for A/B testing.

As it stands, if I want to A/B test my newsletters I have to make a search, export it to my computer at the last possible second to get maximum subscribers, copy and paste half the group into a new excel sheet, THEN import these two new excel sheets back into Emma and THEN schedule the two competing newsletters for the exact same time, with the same split test subject lines. That's a lot of excel work to break a group in half!

Anything that would enable us to test our newsletters easier to find maximum efficiency would be fantastic!

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Mountaineers Books

  • 11 Posts
  • 2 Reply Likes

Posted 6 years ago

  • 8
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Grey Stepp, Support Team Manager

  • 1700 Posts
  • 135 Reply Likes
Official Response
Hi everyone!   

We've officially released A/B Content Testing for all Pro, Plus, and Premium accounts!  

Check out my Announcement here:

Also check out our blog post on it here:

And our RESOURCE CENTER documentation here:


- Grey