How can I send to contacts who didn't open an email?

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Is there an easy way to create a segment of people that did NOT open and email for a specific campaign?
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Jay Graves

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Posted 3 years ago

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Adriane Smith, Customer Support Specialist

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Official Response
Hi Jay! 

Thanks for reaching out, and good question. Is the goal to send a follow-up email to just the non-openers? If so, there's a really simple way to do this by excluding those who opened (meaning that only the non-openers will be sent the email).  I'll step you through that first:

1. Go to the Response overview page for the specific mailing. Click on the number for 'opens' to bring up a list of everyone who opened that mailing. Then, click the button that says 'save this tab as a segment'. This will save the opens as a segment. 

2. Go to Review and Send for the mailing you're wanting to send to the non-openers. After entering your recipients, check the little box underneath the recipient field that says 'exclude a segment', and then choose the segment you just created for the openers of the specific mailing. The mailing will only send to contacts who didn't open the original mailing. 

If you're not looking to send to just the non-openers, and you need to actually see or export a list of the non-openers, take a look at the steps found here for creating a segment to find these contacts.  Let me know if you have questions about this, and I'll be glad to help!