Use the editor to add easy calls to action

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  • Announcement
  • Updated 4 years ago
  • (Edited)
Three new tools in the drag and drop editor -- the button, follow and video blocks -- make it easier than ever to encourage your audience to click on your content and interact with your brand.





Let’s talk about how we advise using these features:

Button
The majority of our feeling about a product is determined by the color alone: For example, yellow activates the anxiety center of the brain, and blue builds trust. Take care in selecting your button’s color, and let it make sense with your brand.

Know the hex value of your brand’s color? Enter it in the Button color field.


On average, people spend 51 seconds scanning your email's content. Using these eye-catching tools becomes so valuable in grabbing attention and encouraging interaction.



Follow
Give people a chance to connect with you on multiple platforms right when they're most interested in hearing from you by setting up an automated workflow based on signup and including your social links.

Welcome emails typically have 4x the open rate and 5x the click-through rate of other mailings, so (tastefully) pack your first impression full of clickable opportunities.


Video
90% of data that our brains process is visual, and we process images 60,000 times faster than text. Embedded videos are to your advantage: Not only will your audience spot the screengrab first, but the play button overlay encourages them to click on it to watch the video.



Now it’s your turn: How have you been using these new editor features? Has your click-through rate changed?

Extra reading:
Why images are the secret ingredient
Use variety in your emails to grab attention
Bookmark our new content hub
Photo of Katie Lewis

Katie Lewis, Official Rep

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Posted 4 years ago

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Barbara OToole

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This is really great stuff, Katie!
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Abby Hollingsworth

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love the button addition! thanks guys!
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St. Mary University

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How can we add the button on top of text as shown in the guide above?
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Katie Lewis, Official Rep

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Hi! When you're editing a mailing, click on the Button option in the lefthand column (it's the last option in the menu), drag it into your mailing and drop it where you're like it to appear.

Then click on the button that appears in your mailing, and you can change what appears in the Button text field to read whatever you'd like. :)
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Angie Charnes

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I used the button feature yesterday and wanted to link the button to a PDF file containing a coupon but the only option was to link to a URL.  Is there a workaround for this?
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Abby Hollingsworth

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My first thought would be to host the PDF on a blog or other site I own - and then use that link. There's not really an in-Emma solution I can think of - Unless you can upload PDFs to your image library and link to them, but I don't think that's an option at this time.
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Katie Lewis, Official Rep

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You're so close! You can add your PDF to your document library on the Campaigns page, and then copy the document's URL from there. :)

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Angie Charnes

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Thank you.  I will give it a try!
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Abby Hollingsworth

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Well look at that button right next to the button I used! Awesome. I didn't know that. Thanks team.
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CH Bus Sales, Inc.

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Worked great - thank you!
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E-Works Media

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Love the button! But is there a way to drop the button in an existing text box so the border includes it?
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Katie Lewis, Official Rep

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Glad to hear you're loving it! The button is a separate element from a text block, so it can't be merged with that block. What you can do is add an image placeholder to your text block, drop in an image and add text on top of that image using the image editor:



Then, link that image to the place you want your subscribers directed to when they click it!

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E-Works Media

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Thank you, I will try this!