Use the editor to add easy calls to action

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  • Announcement
  • Updated 5 years ago
  • (Edited)
Three new tools in the drag and drop editor -- the button, follow and video blocks -- make it easier than ever to encourage your audience to click on your content and interact with your brand.





Let’s talk about how we advise using these features:

Button
The majority of our feeling about a product is determined by the color alone: For example, yellow activates the anxiety center of the brain, and blue builds trust. Take care in selecting your button’s color, and let it make sense with your brand.

Know the hex value of your brand’s color? Enter it in the Button color field.


On average, people spend 51 seconds scanning your email's content. Using these eye-catching tools becomes so valuable in grabbing attention and encouraging interaction.



Follow
Give people a chance to connect with you on multiple platforms right when they're most interested in hearing from you by setting up an automated workflow based on signup and including your social links.

Welcome emails typically have 4x the open rate and 5x the click-through rate of other mailings, so (tastefully) pack your first impression full of clickable opportunities.


Video
90% of data that our brains process is visual, and we process images 60,000 times faster than text. Embedded videos are to your advantage: Not only will your audience spot the screengrab first, but the play button overlay encourages them to click on it to watch the video.



Now it’s your turn: How have you been using these new editor features? Has your click-through rate changed?

Extra reading:
Why images are the secret ingredient
Use variety in your emails to grab attention
Bookmark our new content hub
Photo of Katie Lewis

Katie Lewis, Official Rep

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Posted 5 years ago

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Photo of Abby Hollingsworth

Abby Hollingsworth

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love the button addition! thanks guys!