Use variety in your emails to grab attention

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  • Updated 5 years ago
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My Feedly is full of life hacks: how to improve my morning in three steps, how to learn more in a shorter amount of time and how to make meetings less painful. It's so fun to see how Emma users find shortcuts in their account to achieve what they want, using the app in ways it perhaps wasn't created.

So I was pumped to see an email in which my colleague Kat created the image variety she wanted using a one-column layout, especially since her email is image-heavy; we're hard-wired to identify the human race, so images of faces grab our attention. (You'll find 12 human brain secrets to use in your marketing here.) Here's how she kept her email interesting.

You'll see below that she has two rows of three images and another of two images. The captions vary beneath one image, two images and three images.

She used image combo blocks, and in the first row, there are actually only two images: one of Katie (that's me!) and one of Tyler and Rachel. You can see here, when I click to drag Tyler's picture, that he and Rachel are connected:

That's how Kat was able to add only one caption beneath Tyler and Rachel, since they're technically only in one image.

For Kelley, Claire and Ashlee, they're each separate images in an image combo block, with a text box dragged beneath all three of them.

You could also drag in one image block, create an image that contains all three of these Emmericans and use the one caption that would reside beneath all. That's what Kat did for Emily and Gillian:

I hope this gives you some ideas for how to vary your content visually, using images!

P.S. If you're super-observant, you spotted a new option at the bottom of the editor in the first image that reads Button. That's a new tool we're releasing very soon; it's only internal right now. :)

P.P.S. You may have also noticed that this mailing is called "rocks recap." We have an all-staff meeting called Rocks every two weeks to share our major projects with the whole company. It's a story of prioritizing big issues first so smaller ones fall into place: The idea is that to fill a jar, you use rocks first (the big ideas), followed by pebbles (the smaller goals, which filter down among the big ones) and finish with sand (which pack in around the rest). If you try to fill your life with these items out of order, you won't have room for the things that are really important. Kat sends a recap email after each Rocks meeting.
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Katie Lewis, Official Rep

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Posted 5 years ago

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