We need larger test groups in order to test dynamic content insertion campaigns.

  • 1
  • Idea
  • Updated 3 years ago
  • Not Planned
  • (Edited)
I've been having a conversation offline with Hana and online with Katie this morning about your new dynamic content insertion tools and the current size limitations of test groups within Emma. My company has 12 locations in 8 states. I'd like to be able to do dynamic content insertion based on a field called Closest Location in each user record.

I believe a test group in Emma is currently limited to 10 recipients, but I will have 12 (+1 default) possible values when I use my closest location field to trigger location-based dynamic content. It would be so nice if the test groups could be a little bigger to accommodate the need for testing all my dynamic content options.

Please and thank you in advance.
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Ted Hogan, Champion

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Posted 3 years ago

  • 1
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Katie Lewis, Official Rep

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Thanks for sharing this, Ted! I'm passing it along to our Product Team and will let you know their thoughts. :)
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Ted Hogan, Champion

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I appreciate your efforts as always. Thx!
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Katie Lewis, Official Rep

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Hi again, Ted! I'm so glad you asked this because I learned something new: With the new Audience we're building, the idea of test groups themselves are going away. They're kind of a remnant of years past, before we had the ability to send a test from the editor. (You may remember waaay back that there wasn't a Send Test button at all.)

Once we remove the concept of test groups, you'll be able to add a group of 25 people via Send Test. In the meantime, we'd recommend sending a regular mailing to your 12 test addresses. This won't affect your billing, since you're on contact-based pricing.

I'm marking this as Not Planned since we aren't expanding upon test groups, yet I hope our new plans to rethink what test sends mean will help you down the line!
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Ted Hogan, Champion

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Got it. Thanks for the update. I gets a little confusing sometimes when you folks are doing a slow rollout of new features. But, it's all good.
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Katie Lewis, Official Rep

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I'm sorry to hear it's confusing! We haven't released this to any accounts -- the work isn't completed -- so I'm not sure what our plans are in terms of a slow rollout or a wide release. There's a lot of thought that goes into how we release new features, in terms of how big a change or learning curve is called for with it, what our Support Team can handle in volume, ahead-of-time communication, etc. It helps to hear that that's caused some confusion for users, and I'm sharing that with our teams. Thank you for your honesty!
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Ted Hogan, Champion

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Oh, it's not a big problem. I was just having the realization that dynamic content insertion would mandate larger test groups and careful testing before launching an email campaign into the wild. Like I say, it's all good!

:)