what does 0 bounce count mean on error report?

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The Natural Marketing Institute

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Posted 4 years ago

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Laura Dickerson, Official Rep

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Hey there,

A "0" bounce count is what you want!!! It means that all of your sent mailings made it into an inbox! 

Before an email can reach someone's inbox, it has to be accepted by the host server. Bounces occur when the SMTP transaction between our mail server and your recipient’s mail server fails. The error codes given at the time of might be standardized at each organization, but they can be quite different from provider to provider.

There are two main categories for bounces:

  1. Soft bounce (a three-digit response code starting with a 4) – A temporary failure due to an outage, full mailbox or other issue that should resolve itself. Soft bounces are considered temporary, so delivery is reattempted over a 30-hour period before giving up on reaching the receiving server. This can happen for four mailings in a row before we will move the address from Active to Error.
  2. Hard bounce (a three-digit response code starting with a 5) – A permanent obstruction to email delivery, such as a nonexistent email address, a block due to a content or the server is rejecting your email as junk mail. Hard bounces are deemed invalid and moved to Error status. They won't be emailed to again unless you re-activate them.
I hope that helps!
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The Natural Marketing Institute

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If 0 bounce count is reflected on an error contact, and you're explaining that a 0 bounce count means a mailing has gotten through to them, why did the contact status change to error? With that logic a 0 bounce count should be an active contact.
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Marc Powell

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There are other reasons that a contact can go into an error state. The email address may be incomplete, badly formatted, or contain invalid characters, for example. All of those are determined at various stages before a delivery attempt is even made. Those may be shown with an error reason of 'format' in most cases.