We recently sent out a email campaign and when looking at the response I see for the same person it says (4 total clicks, 1 unique click) what is the difference between the too and what classifies a click as being unique?
Hey there -- What you see there in the clicks tab is the total number of people that clicked your link. In this case, the same person clicked the linke 4 times - so that's 4 total clicks but only 1 unique click. Each new user that clicks is a unique click. You can read more about that here!