What are the challenges in your email writing process?

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It’s a great test to have constraints as a writer -- whether a writing prompt that mandates you use the words pickled, fern and housecoat in the same piece or the experimentation of getting as much done as possible in 40 minutes.

The same goes for email marketing, when different teams in your company have goals for your message. What are some of those constraints? For example, does your product team want phrasing to be a certain way? Is your graphics team specific about an image’s placement in the email?

Let’s talk about your writing process within the challenge of appeasing those teammates’s objectives, all without losing your creative spark. I can’t wait to hear from you.
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Katie Lewis, Official Rep

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Posted 4 years ago

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Justice & Mercy International

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As a non-profit, we always have to be wary of "giving fatigue." We strive to strike a balance between telling our story well and asking for support with tact. We are heavily dependent on the financial giving of our supporters, so we can't avoid the ask --- but at the same time, we must creatively convey our message in a meaningful way. It's a delicate balance that takes creativity. 
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Katie Lewis, Official Rep

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Good point! What’s your process like — Is the message proofed by several different departments before sending? Or do you have one department that sends the text your way, and you construct the visual impact around it?
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Marketing Geni

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I write it, read it, proof it and send it...its the sad side of being one small fish in a big ole fishing hole.
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Katie Lewis, Official Rep

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I hear you! Being a Jack of all trades sure is a challenge. One cool advantage you have is that your message's voice is pure and maintained from start to finish instead of having too many fish in that fishing hole. :)
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Marketing Geni

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True that! It has advantages when creating a long term communication strategy for a company culture. It also makes it easy to figure out where to point the finger when something goes wrong :)