What happens if I personalize with Dear ___, and there's no first name in the contact record?

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Generation Y Expert

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Posted 4 years ago

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Photo of Katie Lewis

Katie Lewis, Official Rep

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Official Response
Hi there! When you insert a personalization tag, you’re prompted to include a placeholder. As you type it, you’ll see it fill into the placeholder you inserted.



That placeholder will display for recipients who don’t have data for the field you’re personalizing.