What happens if I personalize with Dear ___, and there's no first name in the contact record?

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  • Updated 5 years ago
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Generation Y Expert

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Posted 5 years ago

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Katie Lewis, Official Rep

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Official Response
Hi there! When you insert a personalization tag, you’re prompted to include a placeholder. As you type it, you’ll see it fill into the placeholder you inserted.



That placeholder will display for recipients who don’t have data for the field you’re personalizing.
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CAEL

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It would be great if the Dear was built into the personalize tag. 
Photo of Katie Lewis

Katie Lewis, Official Rep

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Hello! I hear you; that would save you a step. However, not everyone uses the first name personalization tag as a salutation, and if they do, not everyone uses "Dear"; they might use "Hi," "Hello," etc. I hope having to type in Dear or however you begin your email isn't too bothersome!