What if a Salesforce contact wants to receive email at an alternate email address?

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We have a few contacts that were signed up on emma with a home email address, and all other correspondence that we have with them is via their work address.  Is there a way to choose which email to use for emma while keeping the "preferred" email as the work email (so that we don't send Salesforce emails to their home addresses)?  
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BCA

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Posted 5 years ago

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Cassie Berman, Alum

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Email is the primary identifier here at Emma. So I believe the way it would work is that when you sync your Emma audience groups with your Salesforce contact records, we’ll create a unique record in Salesforce for any Emma audience members whose email addresses do not match an existing Salesforce record. The new Salesforce record will populate with the email address and other information from the Emma contact record. So if you already have a contact record with their work email in Salesforce, you will get an additional record with their home email from Emma post-sync. In other words, there is no need to worry about the work email overwriting the home email in Emma. You might want to consult our Salesforce documentation found here for more detail, then let me know if you have further questions. 
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BCA

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Thank you.  I am not worried about overwriting, I am worried about having duplicate salesforce contacts/prospects.  

I am aware that the option to have multiple email addresses might be limited to the nonprofit version, but if there are enough users interested, it might be nice to have the option to choose which email is the primary and which email is "emma" (in a new field which would copy the primary email field value by default).  There would probably be a lot of overlap, but for the 15% of our emma list that listed a different email address to receive our newsletter, it would help me to clean up our database and get rid of the duplicates without loosing the business emails in reports that we use for primary communication.  

Thank you for your response.  
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Cassie Berman, Alum

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Thanks for walking me through why the option to choose another email than the primary address as the Emma email makes sense for your Salesforce set up. I've got a hunch that your situation is unique to Nonprofit Starter Pack users. The Nonprofit Starter Pack has “work email” and “home email” for all contact records by default, with the option to choose which of those is considered the “primary email" in Salesforce (which is the email address that will be mapped to Emma).

I get why the ability to designate an “Emma email” field in Salesforce, independent of the contact’s “primary email” seems useful. However, I'm not sure that would solve your problem, because we can still only look at the “primary email" on Salesforce records to sync that contact with an Emma member record. Consequently, you could still wind up creating duplicate leads, even if you could later designate an email address on a record as that contact’s “Emma email."

A key part of this integration is that your Salesforce contacts only have one primary email address (even if they have the multiple fields), and that’s the email that we’d want to keep in sync. So while your proposed solution might suit your Salesforce scenario, it could also create more confusion than it resolves for other folks using the integration, for whom the primary email logic is the better fit. I don't think we will be able to alter our integration logic to let you choose an email for the sync that's not the "primary email" in Salesforce, but I hope knowing more about what's going on between the "primary email" and the Emma sync is helpful.