What is considered a favorable acceptance rate? Open rate?

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  • Updated 4 years ago
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Based on Emma response summary.
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Anne Blair Brown

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Posted 5 years ago

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Ben Vance, Alum

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Official Response
Great question!  The industry average open rate is about 20-25%. The Email Stat Center provides stats on all kinds of response averages: http://emailstatcenter.com.  I can see where your last mailing had an open rate of nearly 48% - well done!

Emma, as an email service provider, averages a 98% delivery rate. That means we are 2% above the national average, and you can count on Emma to be a reliable sender.  Your last campaign has a delivery rate that lines up with this average, so you’re on track here as well!  

I hope this information helps, and please let us know if you have any other questions!