When I send a test to a Mac and a PC, the spacing and formatting looks different and not consistent

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  • Updated 3 years ago
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When I send a test to a Mac and a PC, the spacing and formatting looks different and not even consistent within the same newsletter, let alone on each computer. For example, bolds seem to go away on a PC, and on both, the spacing seems to randomly change (not consistently change, which would be manageable). Any tricks to fix this? I work on a Mac on Chome and I've tried clearing the formatting and starting over. Thank you!
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Stanford Univ Intl Com & Area Stud

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Posted 3 years ago

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Sam Collis, Customer Support Specialist

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Official Response
Hi there,

Thanks for raising a great question.  

The way that your email is rendered is, in a lot of instances up to the mercy of the mail client that interprets the HTML behind the scenes.  Outlook, for example has it's own engine that it uses to determine how your email displays, and works differently to how Gmail does.  That being said, there are definitely steps you can take to ensure your email looks consistent across the board

I took a look in your account and I could see that a lot of the text being used appears to be pasted in from an external source.  I can view the HTML behind the text boxes by using the "< / >" button on the toolbar when a text box is selected.  In a lot of cases pasting text from an outside source includes the copying of pieces of HTML formatting along with it.  This can lead to inconsistent rendering of the HTML as that formatting is not designed for the email environment.  Instead, we normally recommend pasting it first into a plaintext environment such as editpad.org first to strip it of that formatting and then adjusting the formatting within the Editor after the text is pasted in without styles.  My first suggestion would be to try that and see if it provides a better result.

If there's a specific email you'd like me to take a look I'd be more than happy to provide you with some more detailed advice on keeping things consistent.  If you can include a screenshot, and let me know which mail clients you're having trouble with that would also be helpful :)
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Stanford Univ Intl Com & Area Stud

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Thanks for your answer! I did what you said and filtered the text through editpad, and it did help. However, there are still inconsistencies. Why is the space under the bolded dates (second line in each section) in the top section larger than in the bottom section? The text is all from the same .txt file, and I formatted it exactly the same way. If you want to investigate further, the name of this email is Upcoming Events: Week of August 22.


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Sam Collis, Customer Support Specialist

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Hi again!

Thanks for sending along that screenshot, and I'm glad the previous method of stripping the text helped somewhat alleviate those spacing inconsistencies you were running into.  I took a look at the "Upcoming Events: Week of August 22." mailing in your account and I was able to replicate exactly what you've described and shown.

The reason that there is a difference between the bottom two combo-boxes and the top two is that the HTML is slightly different.  It sounds like for the most part your workflow was the same for all text boxes, however what I think has happened here is when you re-pasted the text from your textpad there may have been a few lingering tags remaining in the code.  Generally when you paste plaintext into a textbox with line breaks the tags will be a bit different than if there's other formatting.  In the bottom two boxes I could see this was the case. 

I would generally recommend re-pasting text into a fresh text-box if you're having line spacing trouble as this is going to ensure that the code's correct.  Line spacing can be a particular pain point, as when it's undefined it can be interpreted in several different ways.  You'll see in your Campaigns tab there's a copy of your mailing with the prefix "Support" where I've alleviated the linespacing trouble by doing just that.  The result was none of that annoying spacing there.  I ran a Litmus test on the mailing to make sure that the spacing looked consistent, you can take a look here.

I hope that helps!  Please let me know if you have any follow-up questions!
(Edited)
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Stanford Univ Intl Com & Area Stud

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Thank you so much for all your help! All of this is really useful!