When I upload my GIF file the animation will not play, any help is appreciated!

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Phi Mu - Carnation Collection

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Posted 5 years ago

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Ted Hogan, Champion

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It could be your email client does not support animated GIFs. You might want to take a look at this article for more information on using animated GIFs in email:

https://litmus.com/blog/a-guide-to-animated-gifs-in-email
First, not every email client supports animated GIFs. Newer versions of Outlook (2007, 2010 and 2013) won’t show the animation. Instead, they will show the first frame of the animation. To overcome this, many email designers ensure that vital information—perhaps a call-to-action, offer, or headline—is included in the first frame of the GIF. Windows Phone 7 also lacks support for animated GIFs. Even with these missing clients, though, support for animated GIFs is better than support for most CSS. 
Animated GIFs are prone to excessive file sizes. In an increasingly mobile world, file size can play an important part in any email program. Extremely large GIFs both cut into subscribers’ data plans and can be slow to load and play.
That's not to say you can't use animated GIFs. but not everyone will be able to see them.
Take a look at something Emma did using animated GIFs for email:
https://litmus.com/scope/xa1snerqlst9

 Good luck! Ted
(Edited)
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Paul Zimmerman-Clayton, Official Rep

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Hey Ted, thanks for that link! That's exactly right; not all clients support animated GIF files. We still love GIFs though. Especially this one.

Phi Mu - were you having other troubles with that image? If you couldn't upload the file, or you found it wasn't animated in a client that supports GIFs, let me know here! I'll take a look!
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Charterhouse Holdings Plc

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Hi Paul,

I realise the downfalls of certain clients not offering animated GIF support, but I expect Outlook to at least show the first frame of my animated GIF - an expectation that isn't currently being met.

When I send emails using Emma templates, Outlook (desktop) fails to load even the first frame of the GIF animation and instead all that appears is the background colour of the cell.

The GIF loads on web mail clients (Gmail, Ymail and Hotmail), iOS Mail, Mac Mail but in desktop Outlook, not even the first frame will load - making for an incorrect looking email.

The GIF in question is a countdown timer hosted by a 3rd party. It works when we send it using our own independent sender, so do you have an explanation as to why it doesn't show when we send through Emma?
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Adriane Smith, Customer Support Specialist

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Hi there! 

Is the mailing you are referring to called "DAILY DEAL | WEB EXCLUSIVE | 25% OFF | SUPER FLEX 50CM X 20M | EXPIRES MIDNIGHT" in the Xpres sub account? I did see an animated gif with a countdown display and tested it across a variety of inbox environments to see if I could replicate the trouble. 

I noticed the issue only when looking at Outlook for Google Chrome. Everywhere else I tested it, it populated the gif image. Are you currently looking at the mailing in Outlook for Google Chrome? Could you view the mailing in another browser to see if you get a different experience?

It seems to be a limitation on Outlook's side when viewed in Google Chrome. The mailing appears to to render properly in other email environments, which makes it an Outlook issue, and not an Emma issue. I hope this helps! Please let me know what questions you have. To read more about Outlook related rendering issues, go here.
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Charterhouse Holdings Plc

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Hi Adriane, 

Thanks for your response. Yes, that is the mailing in question.

It worked perfectly for me in Outlook for Chrome and it works fine in everything else too, except for Outlook (DESKTOP) and Mac Mail (DESKTOP).

It appears that the img code is being substituted for a different image in the above clients...

The code that should be outputted is:
<img alt="COUNTDOWN TIMER" border="none" height="80" src="http://s.mmgo.io/t/DRA"; title="THE CLOCK IS TICKING!" width="285"/>

Yet this code is seemingly substituted (as found by selecting 'View -> Source' when using Outlook's 'view in browser' option) and instead displays like this:
<img title="THE CLOCK IS TICKING!" border=none alt="COUNTDOWN TIMER" src="http://portal.mxlogic.com/images/transparent.gif"; width=285 height=80>

I don't know why it's putting out the above image instead of the countdown timer - any ideas?
(Edited)
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Charterhouse Holdings Plc

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After a bit more digging, it appears that this issue is caused by the McAfee spam filter that's active on our company's inbound mail. It appears that because the image doesn't have a recognised image extension (.gif, .jpg, etc.) it's flagged, and replaced, by McAfee.

This is further backed-up with the knowledge that our independent sender runs from our IP, meaning that internal mailings bypass the spam filter. I'm confident it's not an Emma issue.

Thanks for your help.
(Edited)
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Charterhouse Holdings Plc

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Adriane Smith, Customer Support Specialist

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Hey again! 

I'm glad you were able to resolve that, and thanks so much for passing that information along so that we can use it for future reference! Please let me know if I can assist further.