When using Google Analytics, I see hits from email blasts in my Google Report, but can't find it in the Emma reporting--why is this? Thanks!

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When using Google Analytics, I sometimes see hits from our email blasts in my Google Report, but can't find it in the Emma reporting--why is this? How can I resolve this? Thanks!
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DWM Facilities Maintenance

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Posted 5 years ago

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Kyle Floyd, Official Rep

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Hi!

Thanks for reaching out. If I am understanding your question correctly, you are seeing in Google Analytics that specific links in your Emma mailing were clicked. But, when you view the response data in your Emma account, we show that those links were not clicked. Is that correct?

Any details you could provide that reference a particular mailing or link where the data seems to be incorrect may help me better understand the difference.

One thought that I do have is concerning the sharing of your campaign. Do you post mailings to your website or social media sites? This could create a difference because your Emma response page is focused on providing metrics related to action taken in a readers inbox. Links clicked after a mailing is shared or posted online are not tracked with our current response metric. This is a result of us presenting you with information concerning your current Emma audience.

I do hope this answers your question but if I have misunderstood or you have additional information, please reply here.

Best!