Where can I put my articles that people will link to from my email?

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I am new to Emma. I work in tourism and we send out two types of email. One to consumers and one to our members (the lodges and industry members who are part of our Association). When doing an e-Newsletter to the tourists we put a short blurb and send consumers to our blog posts, landing pages, events etc that we already have created. My question is: when we do an industry e-Newsletter we have many longer articles that we can't all type out in the email as it would be too long, so where do I create and place the actual articles?

I'm guessing I can do some articles as blog posts on our website, but this would have to be done in the future as I wouldn't want these articles to show up in the same location as our blog posts to consumers. I would like to do the newsletter in the next week so my web guys wouldn't have time to put anything in place. Another option would be to create a PDF with all the articles in it. A final option that I could think of would be to put each article on Google Drive and when they click on the article, it would open up the article. This would lead to a few problems of the people not reading all of the articles because they might open up one article in the Google drive and then not go back to read any others.

What does everyone else do?  If I did create a PDF, is it possible to link to a certain page in the PDF? For example, if the PDF is 12 pages and Article 6 is on page 7. Is it possible to click on the title of Article 6 and have it go directly to page 7 of the PDF. This would kind of seem ideal then they can easily read the other articles as well.

Thank you in advance!
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Sunset Country

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Posted 6 months ago

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Noah Shunfenthal

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Just some thoughts off the top of my head –

Roughly how long are these industry newsletters? I’ve received some non-transactional email communications that were on the longer side – mostly text, so it wasn’t terribly taxing on bandwidth or anything.

Maybe in the future you could have your web guys create a separate environment (different subdomain or domain) for these industry newsletters/blog posts from the consumer ones? I understand that you wouldn’t want to mix them if they’re for different audiences.

Regarding PDFs – the cons are they aren’t mobile-friendly or terribly search-engine-friendly compared to a blog post – but if these industry newsletters aren’t for the general public to consume (don’t need to be SEO’d), then a PDF may be a good route. You should just be very clear you’re directing people to a PDF, especially if it’s a relatively large file size. You may also want to consider hosting the PDF on a Content Delivery Network or somewhere that can handle a lot of downloads if this is a huge PDF and you envision hundreds of people clicking on it at the time of send.

I wouldn’t direct people to a Google Drive directory. I think that may trigger some red flags. There was a pretty bad hack a few months back related to people opening emails linked to a Google Docs URL.

Looks like you can link to section within a PDF, I haven’t done it myself, but this looks like the correct resource: https://helpx.adobe.com/acrobat/kb/link-html-pdf-page-acrobat.html

Could you make a simple landing page linked from the email that has a button to download the PDF – but also include some other helpful call-to-actions?
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Phillip M, Customer Support Specialist

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Phillip from Emma Support here! I think Noah is giving some good advice on this. You could create a pdf and upload it to your document library in Emma where we will host it for you or you can create a separate landing page to serve a similar purpose. Either choice will allow you to include important information without weighing down your emails with additional text and images. I hope this helps you address this issue, but just reach back out if you have any additional questions. -Thanks!