How do I find who opens and doesn’t open our emails?

  • 0
  • 1
  • Question
  • Updated 4 years ago
  • Answered
  • (Edited)
Is there a way to track people that open/do not open our emails over time? We'd love to find out who is actually reading our email and possibly clean-up our lists.
Photo of NY Writers Coalition

NY Writers Coalition

  • 3 Posts
  • 0 Reply Likes

Posted 5 years ago

  • 0
  • 1
Photo of Ben Vance

Ben Vance, Alum

  • 328 Posts
  • 14 Reply Likes
Official Response
Hi! This is a great question, and Emma’s Segmenting tool will let you do just that. You can search based upon response history to find your most or least active members. Exactly who you consider most active is up to you. For example, it might be everyone who has opened one of your campaigns in the past three months. Or anyone who has clicked on a link at any time. Here’s a quick how-to:

1. On the main audience screen, click on the Segments tab next to Groups.

2. Click the Create a new Segment button.

3. Choose Response history from the dropdown menu and click Add.

4. From the dropdown menus, choose have or have not received, opened or clicked. Then choose the radio button for at any time or enter a date range of your choice. Click Add and then Done.

5. Name and save the search.

You can then remove those folks from your audience if you want, or maybe even send a campaign to try and re-engage them. I hope this helps!
(Edited)