Why aren't my Shopify customers showing up in my audience lists?

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  • Updated 3 years ago
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Hi there,

I have integrated Emma with Shopify and just realized that if people aren't making purchases, they aren't populating into our Emma list. This means that if I have someone that has abandoned their cart but had put in all of their info and opted-in, they aren't added to my Emma list. Is there a way to fix this?

Thank you,
Photo of Contempocat


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Posted 3 years ago

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Photo of Grey Stepp

Grey Stepp, Support Team Manager

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Official Response
Hi folks!   I have some good news!  

I wanted to let you guys know that we've released an update to our Shopify integration that includes syncing non-purchasers to Emma!  

Starting on Thursday, March 23rd, anyone who accepts marketing from your Shopify store will be synced into your Emma audience.  This includes anyone that signs up via a Shopify form or at checkout - even without completing a purchase. 

You'll see these new customers pulled into Emma alongside the customers we've always synced: those who choose to accept marketing emails while making a purchase.  

Please let us know if you have any questions or ideas on how we can continue to improve the Shopify integration!

- Grey