Why does my email look good on emma, but not when I email it. When you click "see online" at the top it looks good. What am I doing wrong?

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My email looks fine until I send it.  When I send myself a test, the colors are off, the spacing is off, and the fonts don't look very clear.  If I click "see online" in the right hand corner it looks good, just like my campaign.  What am I doing wrong?
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Lewis King Krieg & Waldrop

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Posted 4 years ago

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Kyle Gregory | Lipscomb University, Champion

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Official Response
Hey @Lewis King Krieg & Waldrop,

Welcome to the world of email client issues. While there are 4-5 major web browsers out there (Chrome, Firefox, Safari, Internet Exporer, Opera), there are 4-5 times that many email clients. Some are web based (Gmail, Hotmail), some are desktop programs (Outlook, Thunderbird, Mac Mail). I'd suggest you check out this support page:


If you're using one of the unsupported clients, your emails may look really wonky in one of those. For the others, they each have their quirks and bugs that can cause issues. 

Take a look at that doc and see if it doesn't answer some of your questions. If you have any more, feel free to jump back in on here and we'll try to help out.

Hope that helps,
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Adriane Smith, Customer Support Specialist

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Hi there! 

Kyle is totally on point here (high five, Kyle!). 

Not all email clients will render your email's HTML in the same way, though Emma does design its templates and features to display as consistently as possible across a variety of inbox environments. If you'd like to pass along the name of the mailing as well as which inbox you are viewing that mailing in (Gmail, Outlook 2010, etc) I'd be happy to jump in and do a bit of testing to see if it's related to a specific environment. 

I'll be on the look-out for your reply!