Why does MyEmma change all of my alt tags to "Click to follow link" when I provide my own html? Is there a way to avoid this?

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MyEmma changing alt tags
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Langan Engineering & Environmental Services

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Posted 2 years ago

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Grey Stepp, Support Team Manager

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Hey there!  I popped in to your account and made a copy of your last mailing, "Environmental Advocate: Volume 3" .   

Taking a look at the code, it looks like all of the Alt tags are empty.  I added in a few test tags and sent myself a copy.  The tags I added showed up and the ones that were blank showed blank.  This was in Gmail.  

I'm wondering if this might be specific to a mailbox, that it populates "Click To Follow Link" when the Alt tags are not present.  What email program are you seeing this in?  Did you have Alt tags in that you feel like Emma is stripping out?  

If I'm completely off with my testing, let me know and perhaps send a sample of your code to support@myemma.com and we can review.  

Also, I did notice that your code has some extra tags that do not conform to our standards for using the HTML block.  It's different than fully coding out your email.  Check out the formatting guide here:

https://support.e2ma.net/Resource_Center/Account_how-to/top-ten-html-tips

Let me know if there is anything else we can help out with.  

- Grey 
I'm so sorry; I confused alt tags with pre-header text. My mistake.  I should have been asking about pre-header text, not alt tags. Is there any way to avoid having the blank pre-header area populate with a default strange-looking link? Or must we simply input something we want the viewer to see, rather than leave it blank?
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Grey Stepp, Support Team Manager

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No worries!  Though the "alt tags" may help in this circumstance.  

If you don't specify some pre-header text in the send window, it will pull the first bit of text from the mailing to fill it.  If your mailing starts with a link and you don't have any Alt Text for the link, it can pull in the link itself.  

There's not an option to simply "turn off" preheader text.  The inbox will show some preheader text, so if you give it some to work with, it will show that, otherwise it will start looking in the code for the first bit of text it can find.  

Does that make sense?  
Absolutely, that makes sense. Thank you for answering my question!