Why images are the secret ingredient

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  • Updated 5 years ago
The facts don’t lie; we're visual people. So why does your email still look like the Grey Lady? Adding images to your emails not only adds interest to an otherwise text-heavy marketing piece, but it's also in line with these majorly impressive stats:
  • 80% of people are only scanning your email.
  • Our brains process images 60,000 times faster than text
  • Eye tracking data shows that viewers look to the same part of the screen where images of people are looking, so these images are telling your subscribers where to find the most important information. In other words, if your image is of people, be sure they're looking toward your important text.

In addition, the average adult's attention span is only 8 seconds, so you want to grab 'em fast. The editor's button block helps you do just that -- Instead of the boring ol' Click Here text that points to your website, create a button that follows your brand color and stands out with a clear call to action.

How are you using images in your email?

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Katie Lewis, Official Rep

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Posted 5 years ago

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