Why do email addresses get moved to error from active?

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Several of our members have reported they are not receiving our blasts. I see that their email addresses have been automatically placed in the 'error' category for some reason. Can you tell my why this would be happening?
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Toluca Lake Tennis & Fitness Club

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Posted 4 years ago

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Katie Lewis, Official Rep

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Official Response
Sure, I'm glad to shed some light! An email address moves from Active to Error status when it bounces in a sent campaign. A bounced email is essentially an email that the receiving server didn't accept and it "bounced" back.
  • A soft bounce is usually more temporary in nature: an
    overflowing inbox, a temporary server problem, etc. Soft bounces remain
    in Active status and will be tried again the next mailing. If they fail
    to get through for four consecutive mailings, soft bounces are then
    moved to Error status.
  • A hard bounce indicates a more serious delivery issue: The
    recipient's address is invalid, the server is rejecting your email as
    junk mail, etc. Hard bounces are immediately moved to the Error bin of
    your list for you to deal with accordingly. They won't be emailed again
    unless you re-activate them.
There are some steps suggested here to take to make it less likely that an email address will bounce.

I hope this helps, but let me know if you have any other questions!