Why do I have to click to download images in my inbox?

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When I receive my campaign test in my inbox, I have to click to downloads the images. Will my contacts have to do this, too?
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Posted 6 years ago

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Katie Lewis, Official Rep

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Official Response
Having images show up right away, upon opening an email, is a function of the email client itself and not of Emma or any other email service provider. The "download photo" prompt depends on which email client the email is sent to. Some (like Gmail, for example) nearly always prompt their users to download images. For example, in my Gmail account, I have to click to accept images the first time I receive an email from someone. I have two options:

1) Click to download images on this email only.
2) Click to download images on this email and all future emails from this sender.

This is a security feature of these email clients to protect their customers from automatically downloading potentially harmful images that might be coming into their inbox from spam sources.

However, it's not good for people like you who are sending to a list of customers who *want* your emails. The good news is that if the customers are expecting your emails, and actually want to read them (which, that's why they signed up, right?), there's a great chance that they will click to download the images.

One thing you can do on your end is encourage your users to add your default "from" email address to their address book or safe list. This will not only help to ensure you make it to the inbox and not the spam folder, but in a lot email clients, it will also allow those images to automatically download, since it knows you're a safe sender.

If you use an Emma signup screen, the default "thank you" and "confirmation" emails will encourage users to add you to their address book. It's never a bad idea to occasionally throw it in at the end of an email as well, just as a reinforcement.