Why do my "test" emails never arrive at their destination?

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When I send a "Test" email to someone it never arrives. Yes, they have checked their spam filter and junk mail box.
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Posted 6 years ago

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Katie Lewis, Official Rep

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Official Response
I'm sorry to hear you're sad! I checked out the most recent test campaign on your Response page. It's showing as having been received, but since your recipient is reporting not having received it, I think I know what's happening.

When Emma reaches out to deliver your email campaign, she makes contact with each recipient's server. If the server tells Emma to go away, the email address is marked as having bounced on the Response page. If the server tells Emma to come right in, the email is marked as having been received, and that's where Emma's job ends. But if the server later changes its mind and decides not to deliver the email after all, Emma has no way of detecting that. This is what looks to be occurring.

Even though your email appears to come from a familiar address, it's really sent on Emma's sending domain (e2ma.net). An email that appears to pose as someone else is a common spamming technique, but in this case, it's OK because it's coming from Emma.

There are a couple steps you can take to let your server know that it's OK to deliver emails sent on Emma's domain:
  1. Ask your IT Department to whitelist Emma's sending domain and IP range, found at the bottom of this link, if you're having internal delivery issues.
  2. For external delivery woes -- which you don't seem to be having, but this step never hurts -- ask your IT Department to set up your SPF record to register Emma as an authorized sender on your behalf.
Try resending after taking these steps. You should have much better luck!