Compare mailings with visually compelling responses

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  • Idea
  • Updated 5 years ago
  • Not Planned
  • (Edited)
Love the new response format but wish you could compare mailings in that format without having to download an Excel file. Emma is such a visual company that you should be able to compare visually compelling mailing responses without leaving the site or opening a software program. Or at least give people the option of comparing online or comparing via an Excel download. Comparing responses visually (with your fancy new circles and by listing open and click rates, etc) would save a lot of time and be much easier (and more fun!) to read. 
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Posted 5 years ago

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Katie Lewis, Official Rep

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Good morning! Good points here. I'm letting our product teams know that visuals would help you out and be more compelling when you share those reports. I'll let you know if we pursue this!

(I've tweaked this subject line a bit.)
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David Wright, VP of Product Management

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Thanks for the feedback. Insights is a key category for us moving forward. The new response overview, Metric (version 1.1 was just released yesterday), and our new Agency Dashboard (in beta) all leverage an entirely new way of storing and accessing the data on the backend. I'm excited about the types of experiences and features we can build moving forward.

Can I ask how you'd like to compare your mailings? If it were side-by-side in the browser, how many mailings would you want to compare? Are you wanting the visual comparison for your own analysis or is it more for presenting/collaborating with colleagues/clients? Would you want to share the comparison as a standalone report via a URL outside of Emma (meaning no login 

We're exploring leveraging tags as a means to group separate mailings together into a single view. From there you'd be able to see (or compare) the individual mailings in a variety of ways, with a fresh visual design part of the mix. Would something like that be of interest to you?

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Came across this discussion and it is exactly what I am looking for. My team would benefit from this greatly. We send a large number of emails branded to 8 different brands. We then share the results with our executive, management and sales teams on a per-email and monthly basis, so to those that do not have a log in. It would be great for us to show visually the reporting and how their brand's email has performed. We've found they understand and respond to visual representations (i.e. where links were placed and clicked) than numbers in an Excel spreadsheet. 

We would compare our mailings a few different ways:

Email to email: When we send the same email across multiple brands, we like to compare results to see performance.

Month-to-month: Sharing every email that went out on a month's basis and its results (eventually could turn to year-over-year).

Per brand: Sharing the results of specific branded emails over a period of time; whether it's a quarterly campaign, on a specific topic, etc.

Thank you!
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Katie Lewis, Official Rep

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I'm so glad you shared these details! It's really helpful for us to understand how you use this data. I found a few other feature requests that I think speak to some of your goals, too, so I want to make sure you have a chance to review them and add your voice to them, if you'd like:
I hope this helps, and thank you again for sharing!
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Kath Hansen

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I wanted to chime in on this thread, too. I agree with the others' comments that it would be SO GREAT to be able to share Emma's more visually interesting metrics data with my team, rather than exporting to Excel.  

What I see on my screen as an administrator is just SO much more compelling and easier to interpret than a bunch of numbers in Excel! Even if I could just make a PDF of the main metrics highlights page for each campaign, that would be great. Can you please please consider taking this on? I think making the page available as PDF would satisfy a lot of folks' needs, and be (hopefully) fairly easy for you to do. Thanks!